# Engaging Superhero Projections This Interactive Wall by Wildbytes Turns the Public into Heroes By Tia Clarke | Published 2013-04-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-wall-by-wildbytes References: [designtaxi](http://designtaxi.com/news/357024/Fun-Interactive-Wall-Turns-Ordinary-Passers-By-Into-Flying-Superheroes/) & [creativereview](http://www.creativereview.co.uk/feed/april-2013/09/first-kinect-controlled-interactive-facade-projection-to-transform-passersby-int) This [interactive wall](https://www.trendhunter.com/trends/fourth-wall) by Wildbytes creative studio has been installed in the streets of New York and Madrid so that passer bys can get a glimpse of what being a superhero could be like. Anything that allows normal people to inject a bit of [superhero fantasy](https://www.trendhunter.com/trends/superpower-studios) into their lives will definitely go down as a treat with the public. This interactive technology allows people to see themselves flying through cities just like a superhero would. The wall works by creating real-time special effects with sounds effects added too. People can become superhuman by throwing fireballs, turning into a giant or flying off into the distance. The project is simply entitled 'Superheros,' and is a [Kinect-controlled projection](https://www.trendhunter.com/trends/this-is-me-this-is-us) that integrates viewers into the wall of brightly colored and pixelated motion graphics. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Projections:** Innovative technology that allows people to interact with graphics in real-time creates disruptive opportunities in experiential marketing. - **Superhero Fantasy:** Utilizing superheroes as a marketing strategy can offer disruptive innovation opportunities in industries such as entertainment and advertising. - **Real-time Special Effects:** The use of real-time special effects can revolutionize the film industry by providing a cost-effective alternative to post-production editing. ### Sectors Adopting This - **Experiential Marketing:** Incorporating interactive projection technology can provide a unique and engaging experience for consumers, ultimately increasing brand awareness and customer loyalty. - **Entertainment:** Superhero themed projects and events can offer a new form of entertainment, attracting both fans and casual audiences to movies and TV shows. - **Film Production:** Real-time special effects technology can save time and money during production and potentially create new opportunities for filmmakers to experiment with new techniques. ## Related on Trend Hunter - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Interactive Creativity Home Displays](https://www.trendhunter.com/trends/doodle-interactive-wall.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Projected Photo Canvas](https://www.trendhunter.com/trends/pixybeam.md)