# Eye-Tracking Travel Ads Jetstar Gifted Flights to Dream Destinations with an Interactive Travel Ad By Laura McQuarrie | Published 2019-01-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-travel-ad References: [adsoftheworld](https://www.adsoftheworld.com/media/film/jetstar_eye_tracking_technology_to_gift_dream_holidays_for_christmas) & [jetstar](https://www.jetstar.com/au/en/home) Jetstar worked with JCDecaux to surprise and delight people as part of an Australian campaign that paired an interactive travel ad with eye-tracking technology. The ad revealed several pictures of dream destinations like Hawaii and Bali, which were highlighted based on a person's gaze. As a companion to this, the [interactive travel campaign](https://www.trendhunter.com/trends/100-travelers) offered relevant messages to the area of a person's apparent interest. The [interactive stations](https://www.trendhunter.com/trends/in-airport-activation) were designed to dispense Jetstar gift cards to participating individuals, with a $500 value that could be used to book a getaway. With eye-tracking technology that detects and tracks where a person is looking, brands across a wide range of industries are able to deliver campaigns and experiences that feel engaging and [highly personalized](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Eye-tracking Technology:** Using eye-tracking technology to deliver engaging and personalized experiences to consumers. - **Interactive Advertising:** Creating interactive ads that capture consumers' attention and offer relevant messages based on their interests. - **Surprise and Delight Campaigns:** Implementing surprise and delight campaigns to create memorable experiences for consumers. ### Industries Being Reshaped - **Travel and Tourism:** Using eye-tracking technology in travel advertising to showcase dream destinations and offer personalized travel deals. - **Advertising and Marketing:** Leveraging eye-tracking technology and interactive ads to optimize ad engagement and deliver personalized messaging. - **Retail and Loyalty Programs:** Incorporating eye-tracking technology in retail environments to surprise and delight customers with personalized promotions and rewards. ## Related on Trend Hunter - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)