# Custom Commercials Your Custom Tattoos Star in Brazilian Beer Ad By Going Like Sixty | Published 2008-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-tattoos-star-in-innovative-ad-for-brazilian-beer References: [tatuagemdaboa.br](http://www.tatuagemdaboa.com.br/tatuagem.asp?seunome=Jeremy&nomeamigo=Bianca) I'm just nuts over [interactive ads](https://www.trendhunter.com/trends/go-for-dos) and this is a great one. It for the [Brazilian Antarcita beer](https://www.trendhunter.com/trends/heineken-silvers). You put your name in and somebody else's name too. The names then appear on live characters - not cartoons. The girl says (loose translation), "I have your name as a tattoo, want to see it?" After the lovely reveal, she calls for Paulo to show his tattoo and that's the fun part. Click the source URL for the version I customized (the video can't be embedded). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Ads:** Opportunity for businesses to engage consumers in a personalized and interactive way through advertisements. - **Customization Marketing:** Emerging trend of companies leveraging personalized experiences to create stronger connections with consumers. - **Real-time Engagement:** Growing demand for advertisements that provide real-time interactions and engage consumers on a personal level. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertisers to create unique and engaging campaigns that utilize interactive and personalized elements. - **Marketing:** Opportunity for marketers to leverage customization strategies to enhance brand engagement and build stronger relationships with consumers. - **Digital Media:** Emerging trend of incorporating real-time interactive elements into digital advertisements, providing new avenues for consumer engagement and brand storytelling. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)