# Social Flip Books Google France's Twitter Account Doubles as an Interactive Social Media Flip Book By Laura McQuarrie | Published 2015-06-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-social-media References: [wersm](http://wersm.com/google-france-transforms-its-twitter-feed-into-a-panoramic-flipbook-of-paris/) & [twitter](https://twitter.com/GoogleFrance/status/606371060871622658) To make the most of the ability to share rich photo content on [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget), [Google](https://www.trendhunter.com/trends/google-5) France temporarily transformed its account into an interactive social media flip book. The flip book was introduced with a photo that explained a user could press the "J" key on the keyboard in order to scroll down. From there, a set of time-lapse photos would begin to unfold in succession, highlighting the beauty of the city. In reverse, it's also possible to scroll back up through the flip book in the reverse order using "K." As well as providing entertainment for a short while on the [interactive social media platform](https://www.trendhunter.com/trends/interactivity-studio1), Google France proves that sharing information on Twitter is so much better when it is enhanced with creativity. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Interactive Flip Books:** Creative use of interactive flip books on social media platforms presents opportunities for engaging and immersive storytelling. - **Rich Photo Content:** Incorporating rich photo content in social media posts can enhance user experience and capture attention. - **Keyboard Interaction:** Utilizing keyboard interaction features in social media platforms opens up possibilities for unique user experiences. ### Who This Affects Most - **Social Media Marketing:** Brands can leverage interactive flip books and rich photo content to create engaging social media marketing campaigns. - **Digital Advertising:** Incorporating interactive flip books and rich photo content in digital advertising can help brands stand out and create memorable experiences for users. - **User Experience Design:** Designers can explore innovative ways to incorporate keyboard interaction in social media platforms to improve user experiences. ## Related on Trend Hunter - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Digital Brochure Tools](https://www.trendhunter.com/trends/fliphtml5.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Customizable Content Effects](https://www.trendhunter.com/trends/google-5.md)