# Interactive Retail Maps Ralph Lauren's Window Display is an Interactive Shopping Experience By Laura McQuarrie | Published 2014-11-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-shopping-experience References: [luxurylaunches](http://luxurylaunches.com/fashion/ralph-lauren-uses-interactive-windows-to-create-a-multi-dimensional-shopping-experience-at-harrods.php) & [luxurydaily](http://www.luxurydaily.com/ralph-lauren-uses-interactive-windows-to-launch-line-at-harrods/) In order to make window shopping more engaging, Ralph Lauren set up an interactive shopping experience through Harrods' department store. 15 [interactive store windows](https://www.trendhunter.com/trends/alo-yoga-sanctuary) were set up on Brompton Avenue, which could be activated through [QR and NFC codes](https://www.trendhunter.com/trends/qrcode-shopping-assistant). A map then pops up on a shopper's mobile phone, leading them to the location of the [Harrods Fashion Lab](https://www.trendhunter.com/trends/burberry-and-harrods), so that they can discover more about what Ralph Lauren has to offer in-store. As well as providing direct access to the Ralph Lauren website, this interactive display also is able to track the number of people who view it with a mobile device, so that the success of the campaign could be viewed in real-time. Analytics revealed that shoppers who interacted with the window display were the most likely to shop the collection online. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Interactive Store Windows:** Opportunity for retailers to create engaging shopping experiences by utilizing technology like QR and NFC codes. - **Mobile Shopping Maps:** Potential to develop mobile apps or features that provide maps and directions to navigate and discover products within retail stores. - **Real-time Campaign Analytics:** Advantage for brands to track and measure the success of their interactive campaigns in real-time, allowing for timely adjustments and optimizations. ### Where This Applies - **Retail:** Retailers can leverage interactive store windows to enhance the in-store shopping experience and drive online sales. - **Technology:** Technology companies can develop innovative solutions like mobile shopping maps to assist consumers in finding products and improving their overall retail experience. - **Marketing:** Marketing professionals can benefit from real-time campaign analytics to assess the effectiveness of interactive campaigns and make data-driven decisions. ## Related on Trend Hunter - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AR Fragrance Campaigns](https://www.trendhunter.com/trends/ar-fragrance-campaign.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Digital Retail Mapping Solutions](https://www.trendhunter.com/trends/living-map.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md)