# Fantastical Robot Toys Myla’s Sparkling Friends are Interactive Robot Toys That Sing & Light Up By Laura McQuarrie | Published 2020-02-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-robot-toys References: [toyfair.vporoom](http://toyfair.vporoom.com/VTech/VTechs-Innovation-Shines-with-Exciting-New-Product-Introductions-at-2020-North-American-International-Toy-Fair-R#assets_all) & [vtechkids](http://www.vtechkids.com) After introducing Myla the Magical Unicorn last year as an imaginative robotic companion for kids, [VTech](https://www.trendhunter.com/trends/dj-beat-boxer) is introducing a series of new and [interactive robot toys](https://www.trendhunter.com/trends/owlbear) with six of Myla’s Sparkling Friends. Joining Myla the Magical Unicorn, there are new characters to collect that take the form of peacocks, dragons and more that talk, sing and light up. Each of the [magical characters](https://www.trendhunter.com/trends/fantasythemed-dolls) has a lucky color and four different locations that can be touched to activate it. As well as having a different look and color, Myla's six Sparkling Friends has a different action of its own—while Riley and Mia’s wings flap, Ava and Finn’s tails wag and Penny’s tail feathers wag—plus fun accessories that can be shared. Image Credit: VTech ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 70% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Interactive Robot Toys for Kids:** VTech is leading the trend in imaginative robotic companions for kids with their new series of Myla’s Sparkling Friends. - **Multi-functional Toy Characters:** Each of the Sparkling Friends has unique actions and reactions, encouraging children to engage with their imaginations while playing. - **Collectible Toy Characters:** VTech is introducing a new line of collectible toys with the release of Myla’s Sparkling Friends. ### Who This Affects Most - **Toy Industry:** VTech’s new Myla’s Sparkling Friends line is disrupting the traditional toy industry with their interactive and imaginative toys. - **Robotics Industry:** The innovative use of robotics in Myla’s Sparkling Friends presents an opportunity for further development in the robotics industry. - **Children's Entertainment Industry:** VTech’s Myla’s Sparkling Friends are offering a unique and transformative form of entertainment for children. ## Related on Trend Hunter - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md) - [Interactive Spellcasting Toys](https://www.trendhunter.com/trends/magic-mixies-magical-crystal-ball.md) - [Digital Fairy-Catching Toys](https://www.trendhunter.com/trends/got2glow-baby-fairy-finder.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [AI-Backed Family Toys](https://www.trendhunter.com/trends/2xl-cobot.md) - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [Engaging Musical Humanoid Toys](https://www.trendhunter.com/trends/toy-robot-concept.md) - [Phygital Fairy Toys](https://www.trendhunter.com/trends/holobrite-pixie-lantern.md) - [Adorable AI Conversational Toys](https://www.trendhunter.com/trends/folotoys.md)