# Automated Footwear Displays This Kid's Shoe Store Features an Interactive Retail Display By Rebecca Byers | Published 2015-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-retail-display References: [freshome](http://freshome.com/interactive-wall-design-at-suppakids-sneaker-boutique-in-stuttgart/) Designed by Rippmann Oesterle Knauss (ROK), this ultramodern children's shoe store in Stuttgart boasts an impressive interactive retail display. The Suppakids Sneaker Boutique in Stuttgart boasts a brightly lit wooden wall that can hide and reveal the contents of each cupboard on command. The unique retail experience was designed in order to offer maximum flexibility to the client, while remaining playful and underwhelming. A combination of natural and painted pinewood in geometric patterns and masterful engineering, the [system of cupboards](https://www.trendhunter.com/trends/rotating-shoe-rack) is made up of subtly integrated wooden disks that channel the customer's attention to the selection of footwear. This unique interactive retail display is ideal for a [children's store](https://www.trendhunter.com/trends/sportsshoes), given the mesmerizing wall of shoes will serve as a great distraction while parents get the shopping done. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Retail Displays:** Innovative retail displays like the one in the Suppakids Sneaker Boutique present a range of possibilities for how storefronts can create immersive experiences for customers. - **Flexible Store Layouts:** Retail spaces that prioritize flexibility, such as the Stuttgart store with its hiding and revealing wooden wall, offer a competitive advantage in adapting to changing consumer needs. - **Design-integrated Technology:** The combination of masterful engineering and visually striking design serves as a reminder that technology can be seamlessly integrated into storefronts to create products that are both functional and aesthetically pleasing. ### Where This Applies - **Retail:** As consumer tastes continue to evolve, retailers must remain agile by integrating technology and innovative design concepts into brick-and-mortar storefronts. - **Interior Design:** Interior designers have an opportunity to bridge the gap between technology and physical spaces, creating interactive displays that enhance a consumer's shopping experience. - **Children's Products:** Incorporating interactive displays in children's storefronts is particularly apt, given the unique challenges parents face in keeping their children occupied while they shop. ## Related on Trend Hunter - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)