# Responsive Book Covers Oak & Morrow's ADCN Yearbook Creates an Interactive Reading Experience By Laura McQuarrie | Published 2015-03-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-reading References: [psfk](http://www.psfk.com/2015/03/oak-morrow-rhetoric-as-the-art-of-design-book-warms-up-to-you.html) & [oakandmorrow](http://oakandmorrow.com/projects/adcn-yearbook-2014/) From [pop-up elements](https://www.trendhunter.com/trends/lego-and-wallpaper) to holographic details, there are many [book covers](https://www.trendhunter.com/trends/good-to-read) that take the experience of [interactive reading](https://www.trendhunter.com/trends/national-library-board-of-singapore) a little deeper. For the design of its ADCN yearbook, the Oak & Morrow studio wanted to show that the books of the future can be so much more interesting. With a phosphorescent cover, when the book is picked up by warm hands, the cover design begins to morph. This way, when the book is set on the shelf and forgotten, it begins to fade to black. By using thermal ink, the book is able to take on a personality that seems to crave attention from a reader—the more it is held and looked at, the happier the book seems to be. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Interactive Book Covers:** Opportunity for book publishers to create a more engaging and immersive reading experience by incorporating interactive elements into book covers. - **Phosphorescent Covers:** Innovation in book cover design using phosphorescent ink to create dynamic and visually appealing covers that change with temperature. - **Thermal Ink Technology:** Potential for using thermal ink technology to create book covers that respond to reader interaction and create personalized reading experiences. ### Industries Being Reshaped - **Publishing:** Book publishers can explore new design possibilities for book covers to enhance the reading experience and attract readers. - **Design:** Design studios can experiment with new materials and techniques to create visually striking and interactive book covers. - **Printing:** Printing companies have an opportunity to develop and offer new services for producing book covers with innovative ink technologies. ## Related on Trend Hunter - [Memory Loss Ink-Fading Books](https://www.trendhunter.com/trends/4442-book.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md) - [Folded Page Readers](https://www.trendhunter.com/trends/dualscreen-ereader.md) - [Atmospheric Beach-Themed Books](https://www.trendhunter.com/trends/we-fell-apart.md)