# Interactive Projection Mapping Trucks Jack Daniel's Made a #FlavorsOfPride Mobile Art Project By Laura McQuarrie | Published 2018-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-projection-mapping References: [prnewswire](https://www.prnewswire.com/news-releases/jack-daniels-country-cocktails-celebrates-lgbtq-diversity-with-worlds-first-projection-mapping-showtruck-300660882.html) & [countrycocktails](http://www.countrycocktails.com/) For the LA Pride Festival that will be taking place in West Hollywood in just a few days, Jack Daniel's is introducing a mobile, interactive projection mapping mobile art project called #flavorsofpride. Beyond sharing a three-minute video that celebrates the [LGBTQ](https://www.trendhunter.com/trends/ink-the-rainbow) community, the showtruck will also give festival-goers the chance to bring the art piece to life by integrating their own faces into the visual show. The interactive projection mapping show involves two 3D-printed polygonal mannequins and three Jack Daniel's wooden barrels as canvases to take viewers on a colorful journey. Guests of the legal drinking age will also be able to enjoy [Jack Daniel's Country Cocktails](https://www.trendhunter.com/trends/jack-daniels-and-inchs-cider), which come in vibrant flavors like Cherry Limeade, Watermelon Punch and Jack Apple. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Projection Mapping:** Interactive projection mapping is transforming the way companies showcase their products to consumers and adding value to experiential marketing. - **Mobile Art Project:** Mobile art projects are providing new and innovative ways for brands to engage with consumers and create memorable experiences. - **Flavors of Pride:** Incorporating pride themes and messaging into products and events is becoming increasingly popular as more brands work to support and celebrate the LGBTQ community. ### Sectors Adopting This - **Experiential Marketing:** Experiential marketing companies can harness the power of interactive projection mapping to create unique and immersive brand experiences for consumers. - **Art and Design:** Art and design firms can explore opportunities to collaborate with brands in developing mobile art projects that combine technology, creativity, and interactivity to engage audiences in new ways. - **Alcohol and Beverage:** Alcohol and beverage companies can leverage interactive projection mapping and mobile art projects to create memorable experiences that connect with consumers and promote their products. ## Related on Trend Hunter - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Desert Oasis Domes](https://www.trendhunter.com/trends/patron-360.md) - [Toronto Visual Artist Installations](https://www.trendhunter.com/trends/johnnie-walker-chuck-anderson.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)