# Talking Wine Bottles Third Aurora's Interactive Product Packaging Answers Consumer Questions By Laura McQuarrie | Published 2020-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-product-packaging References: [prnewswire](https://www.prnewswire.com/news-releases/talking-packaging-answers-product-questions-301080975.html) & [winerytale](https://winerytale.com/talking-packaging-answers-product-questions/) Interactive product packaging is taken to the next level with Third Aurora's talking packaging prototype, which is a concept that allows consumers to chat directly with a bottle of wine and get replies from a Siri-like voice. The concept relies on a variety of technologies, including artificial intelligence, language processing and cloud data, and for the sake of demonstration, Third Aurora added a virtual chatbot character, although this character does not normally appear during interactions. Although the proof-of-concept has been applied to wine bottles, it has the potential to be used across a range of other products and applications in the sectors of manufacturing, health, education and beyond. This solution is incredibly relevant, especially at a time when consumers and retailers are looking for solutions to help reduce interactions between people. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** The trend of interactive packaging is growing and companies can look for opportunities to incorporate new technologies like AI and language processing to create unique customer experiences. - **Voice-activated Devices:** The rise of voice-activated technology presents an opportunity for companies to incorporate these features into their products to create a more interactive and engaging experience for customers. - **Contactless Interactions:** With the current focus on reducing interactions between people, the trend of contactless interactions is becoming increasingly relevant, and companies can look for innovative ways to incorporate this into their products. ### Who This Affects Most - **Wine and Spirits:** The wine and spirits industry can explore the use of interactive packaging to create a more engaging and informative experience for customers. - **Manufacturing:** Manufacturing companies can incorporate interactive packaging to provide customers with more product information, while also creating an innovative and memorable experience. - **Healthcare:** Interactive packaging has the potential be used in the healthcare industry to provide patients with important information and reminders, while also allowing for contactless interactions. ## Related on Trend Hunter - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md)