# Interactive Auto Ads Ford's Interactive Print Ad Reveals the Explorer's Best Features By Laura McQuarrie | Published 2014-11-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-print-ad References: [digitalbuzzblog](http://www.digitalbuzzblog.com/ford-explorer-interactive-mobile-print-ads/) & [ford](http://ford.com) In order to show off the most innovative features of the [Ford](https://www.trendhunter.com/trends/ford-digital-experience) [Explorer](https://www.trendhunter.com/trends/2025-ford-explorer), these interactive print ads help to bring them to life. The three print ads are set up so that you only need to [scan a QR code](https://www.trendhunter.com/trends/orca-scan), rather than downloading an app. Once a particular code is scanned, the phone can be placed on the print ad itself where indicated in order to reveal an animation that shows off features like Park Assist, Power Fold or Adaptive Cruise Control. Since the ads are incomplete when you first look at them, you can't help but want to add your phone to the pictures and see what happens. Rather than showing off these features with a commercial or something more involved like a game, this is a pretty happy medium. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 32% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Print Ads:** The use of interactive print ads with QR codes and animations is disrupting traditional advertising methods. - **Augmented Reality Advertising:** Leveraging augmented reality technology in advertising is revolutionizing the way brands showcase product features. - **Mobile-first Marketing:** The shift towards mobile-first marketing strategies is creating opportunities to engage customers through innovative mobile experiences. ### Where This Applies - **Automotive:** Automotive industry can benefit from interactive print ads to showcase cutting-edge features in a captivating and immersive way. - **Advertising:** The advertising industry can explore augmented reality platforms as a disruptive innovation opportunity to enhance consumer engagement. - **Technology:** The technology industry can capitalize on the mobile-first marketing trend to develop innovative mobile experiences and solutions. ## Related on Trend Hunter - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Android-Powered Infotainment Systems](https://www.trendhunter.com/trends/2025-ford-explorer.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)