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# Interactive Play Food
Japanese Toy Konapun Lets You Prepare and Cook Miniature Food

By Pearl | Published 2011-02-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-play-food
References: [edgyjapan.jp](http://www.edgyjapan.jp/2010/04/20100415-1.html) & [bandai.co.jp](http://www.bandai.co.jp)

Konapun is a popular Japanese toy by [Bandai](https://www.trendhunter.com/trends/anya-forger). It's so much fun, even adults are captivated with this [interactive play food](https://www.trendhunter.com/trends/make-it-mini). The product comes complete with different sets of [tiny kitchen utensils](https://www.trendhunter.com/trends/studio-eggi) and various powders.

Aspiring cooks reconstitute the powders with water and let the food "cook" or set. The result is food that looks like the real thing and is prepared just the same. Cooked "rice" can be molded into sushi and omelets folded over in the pan. Even doughnuts can be created; however, the "food" is inedible and made of a seaweed material that spoils just like real food.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 19% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Interactive Play Food:** The trend of interactive play food toys offers an opportunity for the toy industry to explore innovative ways to engage children in imaginative play.
- **Miniature Food Preparation:** Miniature food preparation trend opens an opportunity for food and beverage companies to create innovative snack-sized food products.
- **DIY Food Kits:** DIY food kits trend offers an opportunity for home cooking and baking companies to create personalized cooking experiences for customers.

### Industries Being Reshaped

- **Toy Industry:** The interactive play food trend offers innovative opportunities for the toy industry to create engaging and stimulating play experiences.
- **Food and Beverage Industry:** The trend of miniature food preparation opens up innovation opportunities for the food and beverage industry to create new and innovative snack-sized food products.
- **Home Cooking and Baking Industry:** The DIY food kits trend presents opportunities for the home cooking and baking industry to innovate in the creation of personalized cooking experiences for customers.

## Related on Trend Hunter

- [DIY Food Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-from-scratch.md)
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