# Interactive Perfume Pop-Ups The Experimental Perfume Club Lets Visitors Create Unique Scents By Laura McQuarrie | Published 2019-11-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-perfume References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Selfridges_gives_consumers_control_of_fragrance_creation_at_new_pop-up/159636) Selfridges and the Experimental Perfume Club are launching an [interactive perfume pop-up experience](https://www.trendhunter.com/trends/cafe-gourmand) that gives visitors the chance to create their own scent from over 50,000 possible customized combinations. To keep the possibilities from feeling overwhelming, the Layers app uses an algorithm to narrow down suggestions based on a shopper's personal preferences. Once three fragrance combinations have been determined, customers have the chance to see their [custom blend come to life in-store](https://www.trendhunter.com/trends/scent-sanctuary) with the Fragrance Curator. With this interactive experience, consumers are able to create the bespoke fragrance of their dreams in a unique setting with the aid of technology. The pop-up also offers a refill fountain, so that a personalized fragrance can be replenished without packaging waste at a reduced cost. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 88% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fragrance Pop-ups:** The rise of interactive fragrance pop-ups creates opportunities for personalized scent blending and refillable options. - **Customized Perfume Creation:** Consumers are increasingly interested in creating bespoke fragrances that suit their personal tastes, preferences, and lifestyles. - **Sustainability in Fragrance Industry:** The fragrance industry can explore sustainable packaging solutions and refill options to reduce waste and environmental impact. ### Sectors Adopting This - **Retail:** Retailers can incorporate interactive pop-ups and customization options to differentiate their offerings and enhance customer experience. - **Beauty and Personal Care:** The beauty and personal care industry can leverage technology to offer consumers personalized and sustainable fragrance options. - **Packaging and Sustainability:** The packaging and sustainability industries can partner with fragrance companies to develop eco-friendly and innovative packaging solutions. ## Related on Trend Hunter - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)