# Interactive Pepsi Transit Ads By Angela Lowe | Published 2006-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-pepsi-transit-ads References: [gushmagazine](http://www.gushmagazine.com/article/interactive-transit-ads/) & [pepsiaccess](http://pepsiaccess.ca/web/guest/home) [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) has created a clever [transit ad](https://www.trendhunter.com/trends/mini-media) that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can catch a glimpse of these posters and the sample the 12 songs in Toronto and Vancouver until the end of summer. And to tie in with this campaign every [Pepsi](https://www.trendhunter.com/trends/new-pepsi-campaign) comes with a PIN that can be redeemed for access to music, concerts, events and much more at pepsiaccess.ca. (GUSH Magazine) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Functional Embedded Advertisements:** The advancement of technology would enable businesses to create interactive ads while offering value-added services to their customers. - **Hyperlocal Advertising Strategies:** Targeting ads in specific local areas could help businesses tailor their ad experiences and increase customer engagement. - **Personalized Promotions Through Access Codes:** Businesses could leverage access codes like PINs found on product packaging to personalize their offers and build brand loyalty. ### Who This Affects Most - **Advertising:** Incorporating technology into advertising methods could revolutionize the way businesses interact with their target markets. - **Music Promotion:** Partnering with brands to promote new music releases and customized music experiences could allow record labels to expand their reach and fan base. - **Consumer Goods:** Offering personalized promotions through PIN codes would help businesses, particularly in the consumer goods industry, to build brand recognition and increase sales. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Headphone-Specific Airport Pop-Ups](https://www.trendhunter.com/trends/dyson-intransit-experience.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md)