# Sensory Conference Events Mashable's MashBash is an Interactive Party at South by Southwest By Jana Pijak | Published 2016-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-party References: [mashable](http://mashable.com/2016/03/09/mashbash-sxsw/) & [mashbashsxswi16.splashthat](https://mashbashsxswi16.splashthat.com/) Web-based publication Mashable is known for being on the cutting edge of the latest tech news and is letting fans experience an entertaining and interactive party at the 23rd annual South by Southwest event in Austin, Texas. In addition to its [fun pop-ups](https://www.trendhunter.com/trends/instagram-family-popup) -- from a temporary tattoo station by Tattly to a Las Vegas VR Bar that lets visitors experience a realistic view of Sin City -- the event will also feature [live music by DJs](https://www.trendhunter.com/trends/highprofile-marketing-event) MICK and Hesta Prynn along with [live tech announcements](https://www.trendhunter.com/trends/takashi-murakamis-flowers-bloom) and kiosks that will let visitors experience the future of the Internet. This interactive party targets Millennial audiences and lets a web publication foster a stronger bond with its dedicated readers by appealing to the senses. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Interactive Parties:** Creating interactive party experiences at events can help businesses foster stronger connections with their target audience. - **Virtual Reality Experiences:** Offering virtual reality experiences at events can provide a realistic and immersive view of a specific location or concept. - **Future Internet Experiences:** Providing kiosks that allow visitors to experience the future of the Internet can showcase upcoming technological advancements. ### Where This Applies - **Web-based Publications:** Web-based publications can organize interactive parties at events to engage and build relationships with their readers. - **Event Planning and Entertainment:** Event planning companies can incorporate virtual reality experiences into their events to offer unique and memorable entertainment options. - **Technology and Internet:** Technology companies can showcase their upcoming innovations by offering kiosks that provide a glimpse into the future of the Internet. ## Related on Trend Hunter - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [NFT-Focused Festival Sponsorships](https://www.trendhunter.com/trends/blockchain-creative-labs.md) - [Avocado-Centric Pop-Ups](https://www.trendhunter.com/trends/house-of-goodness.md) - [Touch-Free Corn Puff Pop-Ups](https://www.trendhunter.com/trends/handsfree-house.md) - [Wearable Conference-Focused Technology](https://www.trendhunter.com/trends/bizzabo.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md)