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# Imaginative Child Graffiti
The Interactive Paintings by Ernest Zacharevic Beautify Malaysia

By Sarah Robson | Published 2012-07-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-paintings-by-ernest-zacharevic
References: [thisiscolossal](http://www.thisiscolossal.com/2012/07/interactive-paintings-on-the-streets-of-malaysia/) & [zachas](http://www.zachas.com/)

The [interactive paintings](https://www.trendhunter.com/trends/interactive-digital-artwork) by Ernest Zacharevic are on the sides of buildings in Malaysia. Over the last month, Zacharevic has been painting pictures of mischievous children interacting with their surroundings such as motorcycles, awnings and bikes.

These pictures are an interesting twist on [graffiti](https://www.trendhunter.com/trends/enigmatic-graffiti), and have become a landmark in Malaysia. One of the most popular pieces is a portrait of two life-sized children on a mountain bike, but the bike is a prop resting against the wall.

These [street art](https://www.trendhunter.com/trends/dish-pics) pop-ups were created as part of the 30-day George Town festival in Penang, Malaysia. Ernest Zacharevic is a 25-year-old Lithuanian artist who has been referred to by journalists as the new Banksy.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 78% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Street Art:** Utilizing interactive elements in street art for a more engaging and immersive experience.
- **Child-centric Graffiti:** Using childlike figures and playful themes in graffiti artwork to evoke a sense of innocence and whimsy.
- **Artist as Landmark Creator:** Artists creating iconic pieces that become well-known landmarks in a particular region.

### Where This Applies

- **Art and Design:** Incorporating interactive elements and child-friendly themes in street art to attract viewers and create a unique experience.
- **Tourism and Travel:** Promoting cities and regions as tourist destinations through the creation of iconic street art landmarks that draw visitors.
- **Event Planning:** Utilizing street art installations as part of local festivals and events to enhance the overall experience and attract attendees.

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