# Wanderlust-Targeting Interactive Microsites Hawaii Tourism Authority Uses a Multi-Media Approach By Kalin Ned | Published 2018-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-microsite References: [campaignlive](https://www.campaignlive.co.uk/article/campaign-tech-awards-winner-best-use-experiential-tech-digital-experiences/1484441) & [hawaiitourismauthority.org](https://www.hawaiitourismauthority.org/) In an attempt to attract a younger audience to the region, the [Hawaii Tourism Authority](https://www.trendhunter.com/trends/bad-ass-coffee-of-hawaiis) launches an interactive microsite that boasts facial recognition software and drone footage. The location-promoting campaign is done in partnership with [Expedia Media Solutions](https://www.trendhunter.com/trends/ai-travel-tools) and is an example of how strong online tactics can sway a targeted demographic. Through the use of custom-built facial recognition technology, 'Discover Your Aloha' is able to effortlessly situate the individual in Hawaii's mesmerizing landscape. The interactive microsite is attention-grabbing in light of its exceptional drone footage of the island's sea, land and sky. The campaign does not only channel the wanderlust of a younger audience, however. As the video is playing, the software linked to the interactive microsite scans and analyses the viewer's physical reactions to the content. Post-experience, the algorithm produces a customized travel recommendation, based on the viewer's perception of the video. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Microsites:** The use of interactive microsites with advanced features like facial recognition software and drone footage is a disruptive innovation opportunity for tourism and advertising industries. - **Facial Recognition Technology:** The integration of facial recognition technology in online campaigns presents disruptive innovation opportunities for personalized marketing and customer engagement. - **Customized Travel Recommendations:** The generation of customized travel recommendations based on viewer's perceptions of video content offers a disruptive innovation opportunity for the travel and hospitality industry. ### Who This Affects Most - **Tourism Industry:** The tourism industry can benefit from adopting interactive microsites with advanced features to attract and engage younger audiences. - **Advertising Industry:** The advertising industry can leverage facial recognition technology in interactive campaigns to create personalized experiences and target specific demographics. - **Travel Industry:** The travel industry can utilize customized travel recommendations based on viewer's perceptions of video content to offer personalized and tailored travel experiences. ## Related on Trend Hunter - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Rebranded Tourism Solution Platforms](https://www.trendhunter.com/trends/clicktripz-rebrands.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Personalized Travel Matching](https://www.trendhunter.com/trends/rakun-sensory-sanctuary.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Gamified Travel Companions](https://www.trendhunter.com/trends/countryquest.md)