# Interactive Marketing Campaigns Trend Hunter Shiori Mine Talks Engagement Through Advertising By Jamie Danielle Munro | Published 2012-09-12 | About Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-marketing-campaigns1 References: [youtube](http://www.youtube.com/watch?v=n3-6yoo_lO4&feature=youtu.be) & [trendhunter](http://www.trendhunter.com/trends/nissan-leaf2)  Interactive marketing campaigns allow consumers to relate to products and have first-hand experience in handling certain items. Trend Hunter’s Shiori Mine discusses her favorite [interactive advertising trend](https://www.trendhunter.com/trends/samsung-ads-gamebreaks), the [Nissan](https://www.trendhunter.com/trends/kicks-key) LEAF exhibition, in her latest interview. The campaign was used to promote Nissan’s latest electrical car, so the company posed the question: what would happen to all the petrol stations if these types of autos became commonplace? The answer, according to Nissan’s interactive campaign, is anything and everything. From golf mini-puts to miniature pianos, these stations have the potential to become whatever you imagine, gas-free. Other than [interactive marketing campaigns](https://www.trendhunter.com/trends/campus-tour), Shiori also has a love for fashion. During this Trend Hunter interview, she discusses how this industry inspires and motivates her to achieve more in everyday life. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing Campaigns:** Disruptive innovation opportunity: Creating immersive and engaging experiences for consumers to interact with brands and products. - **Electric Cars:** Disruptive innovation opportunity: Revolutionizing the automotive industry with eco-friendly and sustainable transportation options. - **Fashion Industry:** Disruptive innovation opportunity: Exploring new technologies and digital platforms to enhance customer experiences and redefine traditional retail. ### Sectors Adopting This - **Marketing:** Disruptive innovation opportunity: Developing interactive and personalized marketing strategies to capture consumer attention in a saturated digital landscape. - **Automotive:** Disruptive innovation opportunity: Advancing electric vehicle technology and infrastructure to accelerate the adoption of sustainable transportation solutions. - **Retail:** Disruptive innovation opportunity: Integrating technology and data-driven approaches to create immersive and seamless shopping experiences both online and offline. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Interactive Traveling Marketing Initiatives](https://www.trendhunter.com/trends/heinz-ketchup-zero.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)