# Interactive Mall Chandeliers The Beauty of 'Light Symphony' is Conducted by Shoppers By Elsa Blaine | Published 2011-01-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-lighting-cinimod-studio References: [cinimodstudio](http://www.cinimodstudio.com/light-symphony) & [vimeo](http://vimeo.com/15807199) ‘Light Symphony’ by Cinimod Studio is a massive magical [interactive LED-powered chandelier](https://www.trendhunter.com/trends/library-of-light). Located in ‘The European,' a [luxury shopping mall](https://www.trendhunter.com/trends/capitamall-skyview) in Moscow, Russia, the installation is influenced by shopper input. An LED touchscreen the size of a mall directory board, accessible to all by-passers, conducts the lights and colors of the [gigantic sparkling light sculpture](https://www.trendhunter.com/trends/miror-collection). The Light Symphony starts as shoppers pass their hands over the screen triggering various light to come on a off. Check out the video; the Light Symphony installation is simply mesmerizing. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 38% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Interactive Mall Installations:** New opportunities for interactive art and advertising installations in public spaces like malls and shopping centers. - **Touchscreen Technology:** Expanded development and implementation of intuitive touchscreen technology which allows for seamless user interaction. - **Interactive Led-powered Sculptures:** Increasing popularity of interactive art installation within public spaces ### Industries Being Reshaped - **Retail Industry:** Retailers can leverage LED technology as a new advertising medium, incorporating interactive installation in their stores to drive sales. - **Technology Industry:** The usage of LED technology within interactive installations presents a disruption opportunity in the tech industry. - **Advertising Industry:** Interactive installations present an opportunity for marketing companies to reach new audiences and become more creative in their messaging. ## Related on Trend Hunter - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Modular Lighting Systems](https://www.trendhunter.com/trends/crystal-links.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Suspended Lighting Installations](https://www.trendhunter.com/trends/suspended-lighting-installation.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Unique Interactive Installations](https://www.trendhunter.com/trends/the-aurora.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Sculptural Glass Chandeliers](https://www.trendhunter.com/trends/tamar-grande-chandelier.md)