# Family-Friendly LEGO Installations The National Bank Open will Feature an Interactive LEGO Pop-Up By Debra John | Published 2024-07-31 | Updated 2024-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-lego-popup References: [nationalbankopen](https://nationalbankopen.com/news/read/2024/407-etr-family-weekend-on-site-programming-takes-2024-national-bank-open-fan-experience-new-heights) & [instagram](https://www.instagram.com/p/C95Va0YJPj0/)  The [LEGO Group](https://www.trendhunter.com/trends/le-florist-flower-truck) has partnered with [Tennis Canada](https://www.trendhunter.com/trends/le-melon-ace) to feature an interactive family experience at the 407 ETR Family Weekend hosted by the National Bank Open. The LEGO pop-up store and build center will offer an immersive build experience, allowing participants to engage in different LEGO-building activities. Additionally, visitors will work alongside "Noel Straatsma, Master Model Builder from [LEGOLAND® Discovery Centre](https://www.trendhunter.com/trends/legoland) Toronto, in the VIP Lounge presented by Audi," to learn from a LEGO pro. As part of the 407 ETR Family Weekend, attendees will also have the chance to participate in a large-scale group LEGO build, which aims to foster a sense of community and collaborative creativity for LEGO fans and families attending the National Bank Open. This event is a complimentary activity designed to encourage engagement and imaginative experiences. The 407 ETR Family Weekend and LEGO pop-up will run on Sunday, August 4, and Monday, August 5. Image Credit: The National Bank Open ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 76% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Pop-up Experiences:** Immersive and interactive pop-up events offer a unique way for brands to engage with families and foster community participation. - **Family-centric Brand Collaborations:** Partnerships between prominent brands and family-oriented events create synergistic benefits that enhance customer experiences and brand loyalty. - **Hands-on Learning Activities:** Interactive build centers and educational pop-ups present opportunities for hands-on learning and skill development in a fun, engaging manner. ### Sectors Adopting This - **Event Planning:** The integration of engaging, family-friendly activities into events can attract a broader audience and create memorable experiences. - **Toy Manufacturing:** Creating interactive and community-focused experiences around toys can drive brand engagement and increase product interest. - **Education and Learning:** Incorporating playful, hands-on learning opportunities into public events enhances educational value and community involvement. ## Related on Trend Hunter - [Animal-Inspired LEGO Events](https://www.trendhunter.com/trends/lego-building-experience.md) - [Hockey-Inspired Collaborative Art Installations](https://www.trendhunter.com/trends/prime-monday-night-hockey.md) - [Playful Valentine’s Activations](https://www.trendhunter.com/trends/le-florist-flower-truck.md) - [Thematic Basketball Experiences](https://www.trendhunter.com/trends/lego-play-arena.md) - [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [Adult-Only Building Block Events](https://www.trendhunter.com/trends/lego-late.md)