# AR Beer Labels This Snoqualmie American Pale Ale Boasts an Interactive Label By Laura McQuarrie | Published 2017-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-label References: [digitaltrends](https://www.digitaltrends.com/cool-tech/brewery-uses-augmented-reality-bottle-labels/?utm_source=feedly&utm_medium=webfeeds) & [fallsbrew](http://fallsbrew.com/) [Washington's](https://www.trendhunter.com/trends/wheel-of-fortune-scratch) Snoqualmie Brewery recently created a dynamic, interactive label for its 'Sno Falls' American Pale Ale. When the bottle is viewed with the naked eye, it shows a serene waterfall scene. When this same image is viewed through the screen of a mobile device and the free Layar app, it comes to life, showing viewers a range of fun scenes. Some of the animations that come to life include fish swimming upstream, birds flying by, as well as the brewmaster going over the falls in a barrel. Although there are a number of brands within the alcohol sector that are now integrating [interactive features into their packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative), augmented reality technology is also being used to engage consumers on everything from [candy wrappers](https://www.trendhunter.com/trends/no-bs-motivator-experience) and promotional fast food fry boxes to egg cartons. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** Creating dynamic labels or packaging that utilize augmented reality technology to enhance consumer engagement. - **AR in Consumer Goods:** Applying augmented reality technology to various consumer products, such as candy wrappers, fast food packaging, and egg cartons. - **Enhanced Mobile Experiences:** Leveraging mobile devices and apps to deliver immersive and interactive experiences for consumers through augmented reality. ### Sectors Adopting This - **Alcohol:** Integrating augmented reality technology into alcohol brands' packaging to create unique and engaging experiences for consumers. - **Consumer Goods:** Exploring the use of augmented reality in various consumer goods, including candy, fast food, and food packaging, to enhance brand experiences. - **Mobile Technology:** Developing innovative mobile apps and technologies that enable augmented reality experiences, expanding the possibilities of consumer engagement. ## Related on Trend Hunter - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md)