# Interactive Holiday Campaigns DIY McDonald's McCafe Snowflake By Sandra Winn | Published 2008-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-holiday-campaigns-diy-mcdonalds-mccafe-snowflake References: [adrants](http://www.adrants.com/2008/11/mcdonalds-brings-holiday-cheer-with.php) & [mccafesnowflakes](http://www.mccafesnowflakes.com/) Here comes Suzy Snowflake...er, [McCafe Snowflakes](https://www.trendhunter.com/trends/mcdonalds-festive-menu) dressed in coffee brown. Sorry, but the Christmas bug has hit me early this year. I meant to say that [McDonald](https://www.trendhunter.com/trends/mcdonalds-2)’s has an interactive holiday campaign promoting their yummy McCafe Cappuccinos. McDonald’s created a special site called McCafeSnowflakes.com. From there, you get a virtual coffee cup and tap it away on a virtual napkin. Once finished, you’ll have your very own, unique, McCafe Snowflake to print off. You can make as many McCafe Snowflakes as you desire, so it’s a great way to pass time at the office. It would also be a great site to send the kiddies off to when the inevitable whines of, “I’m bored, I don’t know what to do”, hit during Christmas vacation. I think the McCafe Snowflakes come out pretty enough that I may print off my creations, grab a one-hole puncher, some string, and hang it on my Christmas Tree. They’d also work great printed on card stock to create home-made Christmas cards to send off. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Holiday Campaigns:** Disruptive innovation opportunity: Explore the use of interactive digital experiences in holiday marketing campaigns to engage and entertain consumers. - **Personalized Printables:** Disruptive innovation opportunity: Develop platforms that allow users to create and customize printable content, such as snowflakes, for various occasions. - **Creative DIY Activities:** Disruptive innovation opportunity: Provide online platforms or apps that offer a range of do-it-yourself activities for individuals or families to enjoy during holidays. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Integrate interactive elements into food and beverage campaigns to create a more engaging and memorable customer experience. - **Printing and Publishing:** Disruptive innovation opportunity: Develop innovative printable solutions and technologies to enable individuals and businesses to create personalized printed materials easily. - **Entertainment and Leisure:** Disruptive innovation opportunity: Expand digital platforms that offer creative DIY activities and projects for entertainment and leisure purposes. ## Related on Trend Hunter - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Festive Canadian QSR Goods](https://www.trendhunter.com/trends/snowplace-like-tims.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md) - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md)