# Interactive Football Apps The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App By Katherine Pendrill | Published 2016-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-football References: [alberta-day](http://alberta-day.com/news/alberta-culture-news/10960_come-for-the-game-stay-for-the-party-tailgating.html) & [itunes.apple](https://itunes.apple.com/ca/app/edmonton-eskimos/id863651884?mt=8) In an effort to encourage more millennials to attend [Edmonton Eskimos](https://www.trendhunter.com/trends/oikos-pros) games, the Commonwealth Stadium has created an interactive football app that works in conjunction with beacons installed throughout the stadium. With younger fans looking for a more interactive game day experience, the new Eskimos mobile app gives fans a whole new way to enjoy live football. The new upgrades at Edmonton's Commonwealth Stadium were initiated as part of an effort to encourage millennial football fans to attend more than just one game. One of these high-tech upgrades is the installation of about 200 hotspots throughout the stadium, which use Beacon technology to keep fans connected to the team's interactive football app. When visitors pass by the hotspots, messages will automatically be sent from the Eskimo's mobile app, altering fans to exclusive game content, discounts and other promotions. This kind of [stadium technology](https://www.trendhunter.com/trends/aifi) is sure to be appreciated by younger fans who are more likely to use mobile apps to enhance the game day experience. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 29% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Interactive Stadium Experiences:** Using beacons and mobile apps, stadiums can create interactive experiences that engage and entertain fans in new ways. - **Targeting Millennials:** Utilizing technology and mobile apps can help attract and engage the millennial demographic, providing them with a personalized and interactive football experience. - **Enhancing Fan Engagement:** The use of beacons and mobile apps can help stimulate fan engagement by delivering exclusive content, discounts, and promotions directly to their devices. ### Industries Being Reshaped - **Sports & Entertainment:** The sports and entertainment industry can leverage beacon technology and mobile apps to enhance the overall fan experience and increase fan attendance. - **Mobile App Development:** Developers specializing in mobile apps can explore opportunities to create engaging and interactive apps for stadiums and venues. - **Marketing and Advertising:** Marketers and advertisers can collaborate with sports organizations to craft targeted campaigns that leverage beacon technology and mobile apps to reach and engage millennial fans. ## Related on Trend Hunter - [Assistive Stadium Technologies](https://www.trendhunter.com/trends/houston-dynamo-fc.md) - [Social Sports Applications](https://www.trendhunter.com/trends/ea-sports-app.md) - [Gen Z Sports Apps](https://www.trendhunter.com/trends/stadium-live.md) - [Vital Statistic Trackers](https://www.trendhunter.com/trends/zebras-rfid-tags.md) - [Connected Football Systems](https://www.trendhunter.com/trends/wilson-qbx.md) - [NFC-Enabled Sports Scarves](https://www.trendhunter.com/trends/sports-scarf.md) - [Innovative Digital Signage](https://www.trendhunter.com/trends/creative-realities.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md)