# Interactive Factory Exhibits Nestlé Invites Consumers to Visit a Responsive Snack Space By M | Published 2016-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-factory References: [dezeen](http://www.dezeen.com/2016/07/07/nestle-family-experience-nest-tinker-imagineers-vevey-switzerland/) & [nestle](http://www.nestle.com) Nestlé is famous around the world for its [chocolate and sweet snacks](https://www.trendhunter.com/trends/nestl-confectionery), and now one of its plants located in Switzerland is opening up to the public with an [interactive factory experience](https://www.trendhunter.com/trends/kelloggs-town). Consumers can visit the space to learn about the products, the process of making them and the brand history in a set up that is similar to a museum. The factory offers a transparent invitation for consumers to see the behind-the-scenes of the company. The factory use to be the brand's first office and bakery and is now fully transformed by Concept Consult Architects into a museum. The site showcases historical products created by the brand as well as prototypes and virtual reality experiences. Interactive factories are one way brands can create a transparent relationship between consumers and companies by allowing consumers to see how the products they enjoy are made without any hesitation. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Factory Experiences:** Brands can enhance consumer engagement by inviting them to visit interactive factories and learn about the product manufacturing process. - **Transparent Brand Experiences:** Companies can create stronger connections with consumers by offering transparent experiences, such as interactive factory exhibits that showcase the brand's history and product development. - **Virtual Reality Museum Experiences:** Integrating virtual reality into museum exhibits allows brands to provide immersive and educational experiences for consumers to explore their history and product innovations. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can leverage interactive factory exhibits to engage consumers and showcase their manufacturing processes. - **Tourism and Hospitality:** The tourism and hospitality industry can incorporate interactive factory experiences as a unique attraction to engage visitors and enhance their understanding of local brands and products. - **Museum and Exhibition:** Museums and exhibition spaces can adopt virtual reality technology to create interactive experiences that bring brands' histories and product development to life for visitors. ## Related on Trend Hunter - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Cinematic Chocolate Experiences](https://www.trendhunter.com/trends/hersheys-great-candy-expedition.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md)