# Eco-Friendly Driving Apps Fiat Creates 'Eco Drive' for Green Drivers By Tisah Tucknott | Published 2009-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-driving-fiat-eco-friendly-application References: [digitalbuzzblog](http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/) & [fiat](http://www.fiat.co.uk/ecodrive/#ecodrive/intro) Last month, [Fiat](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani) won best in show for the interactive category of the One Show with AKQA’s 'Eco Drive.' Fiat's Eco Drive app allows its drivers to plug in a USB into their car while driving. The USB collects [data analysis of the driving activity](https://www.trendhunter.com/trends/realtime-vehicle-data) and lets Fiat drivers upload it onto their computers. The point of this neat [Fiat Eco Drive app](https://www.trendhunter.com/trends/car-dashboard-app) is to teach its drivers how to drive more economically by helping them save on emissions, fuel and maintenance. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 6% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-driving Apps:** The trend of eco-driving apps is growing rapidly, as people are becoming more environmentally conscious and looking to save money on fuel and maintenance costs - **Connected Cars:** The trend towards connected cars is creating new opportunities for eco-driving apps, as data can now be collected and analyzed in real-time on the go - **Data-driven Personalization:** Eco-driving apps that use data analysis to personalize driving tips and recommendations for individuals are becoming increasingly popular and disruptive in the market ### Where This Applies - **Automotive Industry:** The automotive industry has the opportunity to integrate eco-driving apps into their cars, giving them a competitive edge in the market - **Technology Industry:** The technology industry can create new and innovative ways to collect, analyze, and utilize data from eco-driving apps to provide more personalized and effective recommendations - **Renewable Energy Industry:** The renewable energy industry can use data from eco-driving apps to make more informed decisions about their investments in green energy, helping to reduce carbon emissions and mitigate climate change ## Related on Trend Hunter - [Consolidated Automotive Apps](https://www.trendhunter.com/trends/consolidated-automotive-apps.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Charger-Locating EV Apps](https://www.trendhunter.com/trends/citroen-1.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Aggregated EV Charging Apps](https://www.trendhunter.com/trends/stellantis.md) - [EV-Friendly Navigation Apps](https://www.trendhunter.com/trends/ev-friendly-navigation.md) - [Gas-Powered Vehicle Discontinuations](https://www.trendhunter.com/trends/fiat.md) - [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md)