# Interactive Crime Scenes Guerrilla Ad in German Bar By lourdes sanchez bayas | Published 2008-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-crime-scene-see-what-others-dont-see References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/13TH-STREET.-The-Action-and-Suspense-Channel---Hamburg/) This is a very clever [advertising campaign](https://www.trendhunter.com/trends/darkest-campaign-yet) for 13th Street Suspense Channel. A bar in Hamburg, Germany installed a bloody crime scene in the bathroom that can only be seen with a special black light. When a person enters the bathroom, the regular lights are turned off and replaced by the black light. All of a sudden the messy crime scene can be seen all over the floor and walls and the message "See what others don't see. 13TH STREET. The [Action and Suspense Channel](https://www.trendhunter.com/trends/sweet-suspicion)" becomes visible. Very clever promotion. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Creating immersive and engaging experiences for consumers to interact with brands in unique ways. - **Disruptive Marketing:** Using unconventional and attention-grabbing strategies to capture consumer attention and convey brand messaging. - **Augmented Reality Experiences:** Integrating digital elements into real-world environments to enhance user engagement and deliver impactful messages. ### Who This Affects Most - **Entertainment and Media:** Utilizing interactive advertising methods to captivate audiences and promote entertainment offerings. - **Hospitality:** Leveraging disruptive marketing tactics to attract customers and enhance the guest experience in bars and restaurants. - **Technology and Advertising:** Developing innovative augmented reality solutions to create memorable brand experiences and drive consumer engagement. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)