# RFID-Enabled Jewelry Experiences Diamonds International's Interactive Consoles Immerse & Educate By Laura McQuarrie | Published 2019-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-console References: [prnewswire](https://www.prnewswire.com/news-releases/diamonds-international-revolutionizes-the-customer-experience-with-new-rfid-technology-300861528.html) & [diamondsinternational](http://www.diamondsinternational.com/) At its Bay Street Bahamas store, [Diamonds International](https://www.trendhunter.com/trends/desert-diamonds) is now integrating an interactive console with RFID technology that offers an immersive way for consumers to discover the stunning Safi Kilima Tanzanite collection. Tanzanite is considered a rare beauty and a geological phenomenon, as it is mined from just one location in the world—Tanzania, Africa. To show off the impressive beauty of tanzanite, which is 1,000 times rarer than a diamond, Diamonds International is using RFID technology to give consumers the chance to interact with a 3D model of Mount Kilimanjaro, learn Safi Kilima Tanzanite's brand name in Swahili (it means "Pure Mountain"), and explore images of the precious loose stones, seasonal collections and advertising campaigns. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Rfid-enabled Interactive Consoles:** Opportunity for retail brands to enhance customer engagement and provide immersive experiences using RFID technology. - **Interactive Brand Storytelling:** Potential to use interactive consoles to educate consumers about a product's origin and unique features, enhancing brand storytelling. - **Virtual Product Exploration:** Using RFID technology to create virtual product exploration opportunities for consumers, allowing them to interact with 3D models and visual content. ### Where This Applies - **Retail:** Retail industry can leverage RFID-enabled interactive consoles to create unique and engaging customer experiences. - **Jewelry:** Jewelry industry can use interactive consoles to showcase rare gemstones and educate consumers about their properties. - **Tourism:** Tourism industry can integrate RFID technology to provide virtual exploration experiences of popular tourist destinations. ## Related on Trend Hunter - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Anti-Theft Jewelry Platforms](https://www.trendhunter.com/trends/richemont.md) - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md) - [AI Jewelry Sales Assistants](https://www.trendhunter.com/trends/tacori-product-recommendations.md) - [Storytelling Jewelry Stores](https://www.trendhunter.com/trends/the-edit-by-zales.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [Travel-Size Jewelry Cleaners](https://www.trendhunter.com/trends/the-travel-collection.md) - [Luxurious Smart Rings](https://www.trendhunter.com/trends/rare-ring.md)