# Interactive Chocolate Ads Cadbury Touchscreen Bus Shelter Game By Cecilia Biemann | Published 2009-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-chocolate-advertisements-cadbury-touchscreen-bus-shelter-game References: [coloribus](http://www.coloribus.com/paedia/reels/2009/01/16/534991/) The brainchild of advertising agency [Saatchi](https://www.trendhunter.com/trends/sweet-suspicion) & Saatchi, a number of UK bus shelters have been transformed into [interactive gaming stations](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) which invite travelers to bash as many digital falling eggs as they can in 20 seconds, in order to release their creamy goop. It sure is a novel way to beat boredom while waiting for your bus to arrive. The agency responsible for turning these bus shelters into touch-screen fairground stalls also released new television ads for [Cadbury](https://www.trendhunter.com/trends/how-do-you-eat-yours) last month. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 23% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Gaming Stations:** Opportunity for businesses to incorporate interactive gaming elements in their marketing campaigns. - **Augmented Reality Advertising:** Potential for businesses to create immersive and interactive advertising experiences using augmented reality technology. - **Multi-sensory Marketing:** Businesses can explore the use of engaging multiple senses to create memorable and impactful marketing campaigns. ### Industries Being Reshaped - **Advertising:** Advertising agencies can leverage interactive technologies to create innovative and engaging campaigns for their clients. - **Confectionery:** Opportunity for confectionery brands to use interactive elements to promote their products in a fun and engaging way. - **Digital Signage:** Companies in the digital signage industry can develop and install touch-screen displays for interactive advertising purposes. ## Related on Trend Hunter - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Chocolate Display Competitions](https://www.trendhunter.com/trends/cadbury-creme-egg-display.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md)