# Virtual Beauty Mirrors Douglas' Interactive Beauty Mirror Lets Customers Virtually Try Products By Laura McQuarrie | Published 2019-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-beauty-mirror References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Douglas_invests_in_digital_with_new_in-store_experience/156697) & [douglas.eu](https://www.douglas.eu/) German retailer Douglas is enhancing the [in-store experience](https://www.trendhunter.com/trends/sephora-store-of-the-future) by offering [interactive beauty mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror) that give consumers the power to [virtually try on different products](https://www.trendhunter.com/trends/dressup-ai), color cosmetic shades and makeup looks in an instant. While the first beauty mirrors of their kind from Douglas were implemented in Dusseldorf, the AI-powered mirrors can now be found within stores across Germany, Austria, Italy, Poland and the Netherlands. Consumers who are not in these regions may also access the interactive tools on the official Douglas app, as well as save and share their created looks with others online. With the Douglas Beauty Mirror, consumers are able to preview products from more than 1,000 brands, including IT Cosmetics, Urban Decay, YSL Beauté, Armani Beauty and others. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Interactive Beauty Mirrors:** Douglas is utilizing interactive beauty mirrors to enhance the in-store experience and allow consumers to virtually try on products. - **AI-powered Beauty Tools:** The AI-powered beauty mirrors at Douglas stores are allowing customers to preview products from over 1,000 brands and find the perfect look. - **Virtual Try-on Technology:** Douglas' virtual try-on tools, available both in-store and on their official app, are revolutionizing the beauty industry and how consumers experience cosmetics. ### Who This Affects Most - **Retail:** The Douglas Beauty Mirror is a disruptive innovation opportunity for beauty retailers looking to provide a unique and interactive in-store experience. - **Beauty:** Douglas' AI-powered beauty mirrors and virtual try-on technology are revolutionizing the way consumers experience and purchase cosmetics. - **App Development:** Douglas' app development team has created a virtual try-on tool that can be accessed by customers worldwide, presenting an opportunity for other beauty retailers to do the same. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [In-Store Skin Analyzers](https://www.trendhunter.com/trends/ai-skin-observer.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md)