# Interactive Basketball Apps The 'Euroleague Mobile' App Uses IoT Data to Boost Engagement By Rahul Kalvapalle | Published 2018-04-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-basketball-app References: [euronews](http://www.euronews.com/2018/04/16/basketball-euroleague-puts-fans-in-the-picture-with-new-app) & [itunes.apple](https://itunes.apple.com/us/app/euroleague-mobile/id567716614?mt=8) Fans of Euroleague basketball will soon be able to make use of a high-tech smartphone basketball app that is designed to bring fans closer than ever to the action. Simply dubbed Euroleague Mobile, this basketball app is set to offer a range of multimedia and [social media features](https://www.trendhunter.com/trends/ea-sports-app) in conjunction with broadcasting technologies set up around the court at the Euroleague playoffs. The players will be wearing sensor-fitted jerseys, data from which can be viewed on the Euroleague Mobile app by fans at home. This basketball app is set to revolutionize the way that sports leagues use mobile technologies to engage with fans, with Euroleague Mobile positioning itself as a pioneer in the use of artificial intelligence and the Internet of Things to boost interactivity in [sports apps](https://www.trendhunter.com/trends/machina-sports). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Smartphone Sports Apps:** Opportunity for businesses to integrate IoT and AI into sports apps for enhanced fan engagement - **Sensor-fitted Apparel:** Opportunity for athletic apparel companies to incorporate IoT sensors into sportswear to collect and transmit player data during games - **Multimedia Fan Experiences:** Opportunity for businesses to offer fans more interactive and immersive experiences through multimedia and social media features ### Sectors Adopting This - **Sports Technology:** Opportunity for businesses in sports tech to develop IoT and AI based apps and technologies for sports leagues and teams - **Athletic Apparel:** Opportunity for athletic apparel companies to design and produce sensor-fitted sportswear for professional and recreational players - **Media and Entertainment:** Opportunity for media and entertainment companies to incorporate IoT and AI technologies into their platforms for interactive sports viewing experiences ## Related on Trend Hunter - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [Intelligent Basketball Hoops](https://www.trendhunter.com/trends/smart-basketball-hoop.md) - [Immersive Sports Engagement Solutions](https://www.trendhunter.com/trends/sports-engagement.md) - [AI Basketball Highlights](https://www.trendhunter.com/trends/ai-basketball.md) - [Sport Performance Biometric Tools](https://www.trendhunter.com/trends/kinexon-sports.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Basketball Social Networks](https://www.trendhunter.com/trends/sports-social-network.md) - [Social Sports Applications](https://www.trendhunter.com/trends/ea-sports-app.md) - [Connected Training Baseballs](https://www.trendhunter.com/trends/smart-gaming-baseball.md)