# Scannable Skincare Murals The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare By Laura McQuarrie | Published 2024-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-augmented-reality-mural References: [marketing-beat](https://www.marketing-beat.co.uk/2024/08/29/the-ordinary-ar-mural/) & [theordinary](https://theordinary.com/)  [The Ordinary](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up) recently introduced a face-grade collection of body care products and the [affordable skincare brand](https://www.trendhunter.com/trends/choose-a-price) is promoting this launch with an interactive augmented reality mural. To speak to consumers interested in whole-body care, the brand's mural reminds "91% of your skin is on your body," and the [ingredient-first body lotion, serum and emulsion](https://www.trendhunter.com/trends/naturium-1) deliver exceptional care below the neck. 360-marketing agency One Agency leveraged specialized motion design and web development to create 3D models of the new products, making it possible for consumers to interact with each of them to learn more about their purposeful ingredients and how to use the formulas for the best results. The AR experience in London is unlocked by scanning a QR code, and passersby are incentivized to do so for their chance to win best-sellers from The Ordinary. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 53% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Interactive Advertisements:** Brands are integrating augmented reality in advertisements to create immersive and interactive consumer experiences. - **Scannable QR Code Campaigns:** Utilizing QR codes in marketing campaigns allows consumers to engage seamlessly with digital content and gain instant rewards. - **Ingredient-driven Skincare:** Skincare brands are highlighting specific ingredients to educate consumers on product benefits, promoting ingredient transparency and purpose. ### Where This Applies - **Skincare:** The skincare industry is evolving with innovations like face-grade body care products emphasizing comprehensive skin health. - **Augmented Reality Marketing:** The augmented reality marketing sector is thriving with creative applications that enhance consumer interaction and brand engagement. - **Digital Advertising:** Digital advertising is being revolutionized by technologies that create engaging and interactive ad experiences for users. ## Related on Trend Hunter - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md) - [Grocery-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/markup-marche.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Connected AR Beauty Packaging](https://www.trendhunter.com/trends/dermatologica-ar.md) - [Educational Skincare Mazes](https://www.trendhunter.com/trends/the-skin-me-maze.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md)