# Touch-Activated Talking Walls This Wall Hosts an Interactive Audio Book Activated by Touch By Laura McQuarrie | Published 2013-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-audio-book References: [creativecriminals](http://creativecriminals.com/ambient/fnac-erotic-touch/) & [canneslions](http://www.canneslions.com/Work/2013/Pr/entry.cfm?entryid=26342&award=101&order=0&direction=1) Parisian agency Marcel created an interactive audio book to celebrate the 'Week of Eroticism' at the 'FNAC' bookstore. The installation involved a wall with passages from Lady Chatterley's 'Lover' on it, which would be read aloud in a sensual woman's voice "at the exact pace of the touch" as customers passed their hands over the words. The letters on the interactive wall made use of "granular synthesis motion" detectors, which were engineered specifically for this event. This interactive audio book is especially perfect for an erotic novel, as it creates a deeper connection with its listeners by engaging [multiple senses at once](https://www.trendhunter.com/trends/design-you-can-feel). As text is read in just one direction, as customers followed the story, this installation led customers to FNAC's erotic novel section. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Audio Books:** Opportunity to create interactive audio books that engage multiple senses and create an immersive experience. - **Touch-activated Walls:** Opportunity to incorporate touch-activated walls into experiential marketing events and installations. - **Granular Synthesis Motion:** Opportunity to utilize granular synthesis motion detectors in creative ways for interactive installations and experiences. ### Sectors Adopting This - **Publishing:** Opportunity for publishing companies to create interactive audio books and enhance their offerings. - **Marketing & Advertising:** Opportunity for marketing agencies to incorporate touch-activated walls into experiential marketing events and create memorable installations. - **Event Planning & Production:** Opportunity for event production companies to incorporate interactive installations with granular synthesis motion detectors to create immersive experiences for attendees. ## Related on Trend Hunter - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Interactive Creativity Home Displays](https://www.trendhunter.com/trends/doodle-interactive-wall.md) - [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md) - [Interactive AI Audio Books](https://www.trendhunter.com/trends/owl-dragon-a-magical-adventure.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Intimacy-Encouraging Speakers](https://www.trendhunter.com/trends/nightingale-mood-speaker.md) - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md)