# Interactive TV Art Montreal Gets an Hi-Tech Underground Makeover By Chris Chesnik | Published 2011-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-art-montreal1 References: [montreal-travelguide](http://www.montreal-travelguide.com/Downtown/Montreal-Underground-City-RESO/) This is an interactive TV art display that I stumbled upon while walking through the [underground path Montreal](https://www.trendhunter.com/trends/masterpeace-painting), Quebec. The display is really fascinating, as each image moves and interacts with those around them. One of the images in this interactive TV art display opens a box that releases bubbles and they travel up into the image above. There is also a girl who falls from one box to another. The grim reaper even reaches around the various TV screens. This [artistic display](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) is cooler than Canadian winters! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive TV Art:** The use of interactive TV art technology is a disruptive innovation opportunity for the advertising industry. - **Hi-tech Installations:** The trend towards hi-tech installations creates an opportunity for the events industry to enhance visitor experience. - **Interactive Advertising:** The trend towards interactive advertising presents an opportunity for the marketing industry to engage with audiences in new ways. ### Where This Applies - **Art:** The art industry can exploit the use of interactive TV art installations to broaden their audience engagement. - **Advertising:** Interactive TV art technologies provide the advertising industry with new opportunities to create immersive experiences for their target audiences. - **Events:** The events industry can benefit from utilizing hi-tech installations like interactive TV art displays to create more engaging and memorable events. ## Related on Trend Hunter - [Immersive Illuminated Artistic Installations](https://www.trendhunter.com/trends/lumino1.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Collaborative 3D Art Installations](https://www.trendhunter.com/trends/reframe-installation.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md) - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Interactive Mountain Oracles](https://www.trendhunter.com/trends/whispering-mountains.md) - [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md)