# Climatic Sale Ads Mark's Interactive Advertisements Announce Better Sales with Colder Weather By Laura McQuarrie | Published 2015-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-advertisements References: [marketingmag](http://www.marketingmag.ca/brands/toronto-transit-shelters-forecast-savings-at-marks-136816?rss=yes) & [marks](http://www.marks.com/) When the temperature is already in the negatives and you're struggling to stay warm, it's not often that you wish it would get any colder—unless you're staring at this [interactive advertisement](https://www.trendhunter.com/trends/lola-mullenlowe) from Mark's. Billboards were set up across multiple locations in Toronto, transforming [digital bus shelter ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) into places where consumers could keep an eye on sales. As the temperature dropped, the sale percentages increased. For instance, at -15°C, Mark's ran a promotion for the day of 15% off storewide. 'The colder it gets, [the more you save](https://www.trendhunter.com/trends/100-degrees-100-off)' campaign is running throughout the month of February, turning gripes about the cold weather into wishes that it would stay frosty a little bit longer. Taking inspiration from this style of campaign, Mark's is considering other location-specific marketing, such as promotions that coincide with heavy rainfall in Vancouver or snowfall in Calgary. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertisements:** Disruptive innovation opportunity: Incorporating interactive elements into advertisements to engage consumers and increase sales. - **Weather-based Promotions:** Disruptive innovation opportunity: Offering promotions that change based on weather conditions to incentivize consumer behavior and drive sales. - **Location-specific Marketing:** Disruptive innovation opportunity: Implementing location-specific marketing strategies to cater to the unique needs and preferences of different regions. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Leveraging technology and creativity to create interactive and engaging advertisements that capture consumer attention. - **Retail:** Disruptive innovation opportunity: Using weather-based promotions to create a sense of urgency and encourage consumer spending in retail stores. - **Marketing:** Disruptive innovation opportunity: Utilizing location-specific marketing tactics to create tailored campaigns that resonate with consumers and drive business growth. ## Related on Trend Hunter - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Temperature-Based Sandwich Campaigns](https://www.trendhunter.com/trends/free-toasted-baguettes.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Frozen Spirit Sweepstakes Campaigns](https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md)