# Interactive Pet Advertisements The Pedigree Virtual Puppy Billboard By Cecilia Biemann | Published 2008-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-advertisements-pedigree-virtual-puppy-billboard References: [directdaily.blogspot](http://directdaily.blogspot.com/2008/11/pedeigree-puppy.html) & [puppy.au](http://puppy.com.au/) Created by Kara Grey of the [Tequila Advertising Agency](https://www.trendhunter.com/trends/margarita-ice-creams) in New Zealand, this [innovative billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for [Pedigree](https://www.trendhunter.com/trends/adoptable-playlists) pet foods allows people to play with a virtual puppy while they are waiting for their bus. Members of the public can interact with the puppy by teaching it tricks such as throwing a Pedigree ‘Dentabone’ and playing a ball game with it. People are then prompted to visit the website [puppy.com.au](http://puppy.com.au/) for information on puppy training and advice. This fun interactive design was chosen as the winner of the JCDecaux innovate competition. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 27% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Interactive Billboards for Pet Products:** Creating interactive experiences for pet products can increase brand engagement and customer loyalty through hands-on experiences. - **Virtual Pet Training:** Virtual reality training for pets can allow for safe and controlled environments for both pets and their owners to learn and practice new skills. - **Gamification of Pet Products:** Incorporating games and play into pet products can create a deeper connection between the product and the consumer, as well as making the product more engaging and fun. ### Who This Affects Most - **Pet Food Industry:** Interactive billboards and virtual reality training could disrupt the pet food industry by creating innovative marketing opportunities and new ways to engage with consumers. - **Pet Training Industry:** Virtual reality training offers a disruptive innovation opportunity to the pet training industry by creating safe and controlled environments for pet training. - **Advertising Industry:** Incorporating gamification and interactive experiences into advertising campaigns can provide a new way to engage consumers and create memorable brand experiences. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md) - [Pop-Up Pet Screenings](https://www.trendhunter.com/trends/lamph-posts.md)