# Interactive Avatar-Making Billboards McDonald's Little Piccadilly is an Interactive Advertisement By Laura McQuarrie | Published 2014-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-advertisement References: [brandingmagazine](http://www.brandingmagazine.com/2014/04/11/mcdonalds-little-piccadilly/) & [mcdonalds](http://www.mcdonalds.co.uk/littlepiccadilly/) If you're a Londoner who's always dreamed of having your face featured on a billboard, you're going to want to keep your eyes peeled for one of the interactive advertisement billboards that are part of [McDonald's](https://www.trendhunter.com/trends/food-truck-billboard) '[Little Piccadilly](https://www.trendhunter.com/trends/mini-media)' campaign. In Piccadilly Circus, McDonald's has set up a billboard where you can create a small animated character in your likeness on [LittlePicca.com](http://www.mcdonalds.co.uk/littlepiccadilly/). After creating a character, the Little Picca will become part of the virtual world of Little Piccadilly, where characters can chat and dance. What's particularly neat about the billboard is that it also reflects the weather as it really is in Piccadilly. Anyone can visit the Little Picca website and create a character, but you won't be able to see the character visit the McDonald's screen at Piccadilly Circus unless you are in Piccadilly. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertisement Billboards:** Opportunity to utilize interactive billboards for engaging and personalized advertising campaigns. - **Virtual Worlds:** Potential for creating immersive virtual worlds with animated characters that users can interact with. - **Real-time Weather Integration:** Incorporating real-time weather updates into billboards to enhance realism and interactivity. ### Sectors Adopting This - **Advertising:** Enhance traditional advertising strategies with interactive billboards and virtual world experiences. - **Technology:** Utilize cutting-edge technology to create interactive and immersive experiences for users. - **Entertainment:** Bring entertainment to public spaces through engaging and personalized digital experiences. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md)