# Interactive Aquafaces National Aquarium Ad Campaign By Elsa Blaine | Published 2008-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-ad-campaigns-national-aquarium-aquafaces References: [adsoftheworld](http://adsoftheworld.com/media/print/national_aquarium_in_baltimore_more_fun_in_every_sense_3) & [aquafaces.org](http://www.aquafaces.org/#/loading) The [National Aquarium](https://www.trendhunter.com/trends/west-indian-manatee) in Baltimore has a new ad campaign called “More Fun in Every Sense”. Fun is right, the [set of five posters](https://www.trendhunter.com/trends/dreamies-treats), created by advertising agency gkv, also of Baltimore, contain images of what the Aquarium is aptly calling 'Aquafaces'. Take a closer look... each facial feature is composed of a creature of the sea, seahorse ears, shark noses, and eel eyebrows. What's more fun is that when you visit the National Aquarium website, you can [create your own Aquaface](https://www.trendhunter.com/trends/crazyface), then save it to the Aquarium's gallery, to your computer, or send it to you friends. My Aquaface is the one with the blue jellyfish eyes, green lizard ears and giant anemone mouth. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising Campaigns:** Disruptive innovation opportunity: Creating engaging and interactive ad campaigns that allow users to customize and share their own content. - **Creative Image Compositions:** Disruptive innovation opportunity: Developing new ways to combine different elements in images to create unique and visually appealing compositions. - **Personalized Digital Experiences:** Disruptive innovation opportunity: Providing users with tools to personalize their digital experiences, such as creating their own avatars or characters. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Leveraging technology to create interactive and personalized advertising campaigns. - **Graphic Design:** Disruptive innovation opportunity: Exploring novel techniques for combining different visual elements in compositions. - **Digital Entertainment:** Disruptive innovation opportunity: Creating tools and platforms that allow users to personalize and enhance their digital entertainment experiences. ## Related on Trend Hunter - [Interactive Jellyfish Exhibits](https://www.trendhunter.com/trends/jewels-of-the-sea.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Accessible Aquarium Lines](https://www.trendhunter.com/trends/aquaready.md) - [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Mindful Digital Aquariums](https://www.trendhunter.com/trends/reef-1.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Waterless Fish Toys](https://www.trendhunter.com/trends/zhu-zhu-aquarium.md)