# Personalize Video Activism “Who Can Make A Difference?” for AARP By Going Like Sixty | Published 2008-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-activism-personalize-video-and-determine-who-can-really-make-a References: [aarpvote08](http://aarpvote08.com/widget.html) The latest activism campaign by [AARP](https://www.trendhunter.com/trends/senior-planet-community).org is engaging, interactive and even fun. Not only does the [American Association of Retired Persons](https://www.trendhunter.com/trends/snowfall) provide a widget to create a personalized video, but they also have a campaign truly worthy of a creativity award with their “Who Can Make A Difference?” interactive campaign. I think the first scene is the best, and it certainly proves that AARP members can have a [sense of humor about themselves](https://www.trendhunter.com/trends/ikea-rewards-program). **Implications** - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 15% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Personalized Video Activism:** The trend of using personalized videos in activism campaigns allows for greater engagement and interaction with the audience. - **Interactive Campaigns:** The rise of interactive campaigns like AARP's 'Who Can Make A Difference?' encourages active participation from consumers, enhancing their connection to the cause. - **Creative Charitable Efforts:** Businesses should explore innovative ways to showcase their charitable efforts, such as creating viral videos, to generate consumer attention and a positive brand image. ### Where This Applies - **Nonprofit Organizations:** Nonprofit organizations can leverage personalized video activism and interactive campaigns to increase engagement with their causes and attract more donors. - **Marketing and Advertising:** The marketing and advertising industry can adopt the trend of personalized video activism as a powerful tool to create impactful campaigns and connect with consumers on a deeper level. - **Technology:** The technology industry can provide innovative solutions for creating and distributing personalized videos to support activism campaigns, enhancing the effectiveness of such initiatives. ## Related on Trend Hunter - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [AI-Driven Video Generation Platforms](https://www.trendhunter.com/trends/video-generation-platform.md) - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Digital Wellness-Promoting Apps](https://www.trendhunter.com/trends/aarp-now.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)