# Understated Streetwear Collaborations Brain Dead and A.P.C Join for the INTERACTION #3 Capsule By Amy Duong | Published 2019-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/interaction-3 References: [hypebeast](https://hypebeast.com/2019/9/a-p-c-brain-dead-interaction-fall-winter-2019-exclusive-capsule-collection) & [instagram](https://www.instagram.com/apc_paris/?utm_source=ig_embed) Brain Dead works in collaboration with [fellow streetwear expert A.P.C.](https://www.trendhunter.com/trends/apc-and-barbour) on 'INTERACTION #3' collection for the season. The joint capsule features simplistic silhouettes that are true to A.P.C. and its understated design language translated through the pieces. There are the bases of pullover hoodies, tees, caps, totes, and crewneck sweaters. Each piece is then adorned in captivating graphics that nod to Brain Dead's overall design language. Notably the collaborative capsule also features denim totes, denim caps, and a denim jacket that is decorated with yellow font as a contrasting touch across the front. To round out the entire INTERACTION #3 release, the capsule features a [pair of sneakers](https://www.trendhunter.com/trends/human-made-x-red-wing-boots) as well, showcased by Kyle Ng on [Instagram](https://www.trendhunter.com/trends/lefty-shoe). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Understated Streetwear Collaborations:** Collaborations between different streetwear brands to create simplistic designs with captivating graphics. - **Denim Accessories in Streetwear:** Incorporating denim totes, caps, and jackets as key components in streetwear collaborations. - **Graphic Design in Streetwear:** Utilizing captivating graphics as a key component in collaborative streetwear collections. ### Where This Applies - **Fashion:** Opportunities for streetwear brands to collaborate with one another and incorporate denim and graphic design in their collections. - **Retail:** Retailers can stock streetwear collections that incorporate these trends to attract customers interested in unique collaborations and understated designs. - **Marketing:** Opportunities for marketers to showcase collaborative streetwear collections that feature denim and captivating graphics on social media platforms such as Instagram. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Japan New Year Capsule](https://www.trendhunter.com/trends/brain-dead-japan-new-year.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Americana-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/apc-and-jw-anderson.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Stealthy Collaborative Bowling Shoes](https://www.trendhunter.com/trends/bowling-shoe.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Collaborative Audio Sets](https://www.trendhunter.com/trends/aiaiai-and-brain-dead.md)