# Versatile Barrel-Aged Whiskey Laws Whiskey House Announces the Launch of 'INTENTION' By Kanesa D | Published 2022-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/intention References: [bevnet](https://www.bevnet.com/news/2022/laws-whiskey-house-celebrates-launch-of-intention-2) & [lawswhiskeyhouse](https://lawswhiskeyhouse.com/#age-gate)  [Laws Whiskey House](https://www.trendhunter.com/trends/highwheat-spirit) has debuted ‘INTENTION,’ a premium whiskey bottled at 118 proof that utilizes Laws’ [Four Grain Straight Bourbon](https://www.trendhunter.com/trends/highly-regarded-whiskey). On the nose, INTENTION offers flavors of buttery pastry, sweet cinnamon, and black tea, along with aromas of ripe cherries, orange blossom, honey, and corn pudding. The liquid boasts a finish that is bright and long-lasting. This release has a [total yield of just 1,680 bottles](https://www.trendhunter.com/trends/tailgate-spirits) and is best savored neat or with a bit of water. Laws Whiskey House has crafted this release using cask-strength barrels from ages three to 10. Every barrel in this union contributes to creating a taste harmony that pairs the deeper character and flavors of the older barrels with the lighter grain and fruit notes of the younger barrels. Interested parties can visit the Laws Whiskey House website to learn more about ‘INTENTION.’ Image Credit: Laws Whiskey House ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 79% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Barrel-aged Whiskey Innovation:** As whiskeys age and mature, more complex flavors develop, inspiring distillers to experiment with aging processes and explore unusual flavor notes. - **Small Batch Beverages:** As consumers seek out unique and highly-curated offerings, there is an opportunity for distillers to produce specialty, small-batch beverages, like 'INTENTION.' - **Premium Liquor Brands:** The growing demand for high-quality, premium liquor brands creates an opportunity for distillers to create new and exciting products with unique flavors and distilling techniques. ### Sectors Adopting This - **Alcohol Manufacturing:** The whiskey-making industry can explore the use of different grains, barrels, and aging processes to continue to innovate and produce new and unique products for consumers. - **Hospitality:** Restaurants and bars can offer unique, high-end whiskey selections like 'INTENTION' to attract customers interested in exploring new and interesting spirits. - **E-commerce:** Online retailers can improve the accessibility of specialty alcohol products like 'INTENTION,' by expanding their collections and offering delivery services to customers. ## Related on Trend Hunter - [Limited-Edition Whiskey Returns](https://www.trendhunter.com/trends/laws-whiskey-house.md) - [High-Wheat Spirit Expressions](https://www.trendhunter.com/trends/highwheat-spirit.md) - [Flavorful Bourbon Expressions](https://www.trendhunter.com/trends/barrel-strength-bourbon.md) - [Double Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/templeton-distillery.md) - [Curated Oak-Finished Whiskeys](https://www.trendhunter.com/trends/pursuit-spirits.md) - [Luxuriously Combined Whiskies](https://www.trendhunter.com/trends/straight-wheat-whiskey.md) - [High-Proof American Single-Malt Whiskeys](https://www.trendhunter.com/trends/highproof-american-singlemalt-whiskey.md) - [Four Grain-Enriched Bourbons](https://www.trendhunter.com/trends/four-grain-bourbon.md) - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md)