# Oxygen Permeable Food Membranes Intellipac Packaging Helps Keep Broccoli Fresh Within the Bag By Grace Mahas | Published 2023-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/intellipac-packaging References: [foodengineeringmag](https://www.foodengineeringmag.com/articles/84701-food-preservation-through-packaging-innovation)  Landec Corp. has introduced Intellipac packaging, a system that leverages modified atmosphere packaging (MAP) technology. This system incorporates a highly oxygen-permeable membrane, which is applied as a label onto pre-made bags, film rollstock, and lidding stock, and is primarily used in the [fresh-cut produce sector](https://www.trendhunter.com/trends/compostable-packaging-concept). The unique aspect of Intellipac packaging is the sealed case liner bag inside the shipping carton. This liner bag not only [extends the shelf life](https://www.trendhunter.com/trends/sainsburys-2) of the produce but also maintains its crispness without the need for ice. The advanced packaging technology features a high rate of gas exchange, creating an ideal atmosphere for storing broccoli within the bag. In a significant development in November of the previous year, Apio began shipping its product line of [iceless broccoli crowns](https://www.trendhunter.com/trends/echo-pads) for the U.S. market. This marked an important milestone for the company, as it was the first instance of a whole produce item employing Landec’s Intellipac packaging technology. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 89% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Modified Atmosphere Packaging:** There is an opportunity to explore the use of modified atmosphere packaging (MAP) technology in other industries, such as meats and seafood, as a way to prolong shelf life and freshness without the need for freezing or preservatives. - **Oxygen-permeable Membranes:** The use of highly oxygen-permeable membranes offers innovative packaging solutions for fresh produce, herbs, and other food items that are affected by high levels of oxygen concentration and require a specific storage environment. - **Iceless Packaging:** The development of iceless packaging for fresh produce items presents opportunities for companies to reduce transportation costs and environmental impact, while also maintaining product quality. ### Who This Affects Most - **Fresh-cut Produce:** Intellipac packaging technology offers an opportunity for fresh-cut produce companies to extend shelf life, minimize waste, and improve the quality of their products. - **Meats and Seafood:** The use of modified atmosphere packaging technology with oxygen-permeable membranes could revolutionize the way meats and seafood are stored and transported, offering extended shelf life and improved freshness without the need for freezing or preservatives. - **Herbs and Spices:** The use of oxygen-permeable membranes in packaging could provide a new and innovative solution for extending the shelf life of herbs and spices and improving the quality of these products for consumers. ## Related on Trend Hunter - [Moisture-Absorbing Packaging](https://www.trendhunter.com/trends/packaging-tech.md) - [Fiber-Based Sandwich Packaging](https://www.trendhunter.com/trends/map-rap-sandwich-wedge.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Transparent Plant-Based Membranes](https://www.trendhunter.com/trends/yutoeco.md) - [Freshness-Enhancing Packaging Films](https://www.trendhunter.com/trends/lidding-film.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Active Packaging Solutions](https://www.trendhunter.com/trends/active-packaging-design.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md)