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# Customizable Car Seating Systems
Lear's Intu Intelligent Seating Was on Display at CES 2019

By Laura McQuarrie | Published 2019-01-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/intelligent-seating
References: [prnewswire](https://www.prnewswire.com/news-releases/lears-intu-intelligent-seating-system-to-be-on-display-in-the-rinspeed-ag-concept-vehicle-at-the-2019-consumer-electronics-show-300774269.html) & [lear](http://www.lear.com)

At this year's Consumer Electronics Show, Lear's Intu [intelligent seating system](https://www.trendhunter.com/trends/intelligent-ai-cabin) was on display within the newest—and smallest—Rinspeed AG concept vehicle, the [autonomous microSNAP](https://www.trendhunter.com/trends/tensor-robocar).

The Intu seating system is packed with technological features that are designed to enhance comfort, wellness, entertainment, safety and a customized in-vehicle experience. Within the system, Lear's BioBridge [non-invasive biosensing technology](https://www.trendhunter.com/trends/sensor-system1) uses radio frequency sensing to read heart and respiratory rates, as well as detect and appropriately respond to states like stress and drowsiness. The system offers heated treatments, massages, as well as specialized comfort, wellness and sport modes. When it comes to changing one's preferred experience within the microSNAP, dynamic adjustments can be made with ease for a seamless, safe and intuitive in-car experience.

Following its appearance at CES 2019 in Las Vegas, Lear's Intu seating system will be shown at the upcoming Geneva Motor Show.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 57% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Intelligent Seating Systems:** Opportunity to develop intelligent seating systems that enhance comfort, wellness, and safety in vehicles.
- **Non-invasive Biosensing Technology:** Chance to create biosensing technology that can monitor vital signs in a non-invasive way.
- **Dynamic Adjustments for Customized In-car Experience:** Potential for developing technology that allows for easy and intuitive adjustments to personalize the in-car experience.

### Who This Affects Most

- **Automotive:** Opportunity for automotive companies to integrate intelligent seating systems into their vehicles.
- **Health and Wellness:** Potential for partnerships between automotive and health companies to develop non-invasive biosensing technology for vehicles.
- **Consumer Electronics:** Opportunity to create dynamic adjustment technology that can be incorporated into personal devices and vehicles.

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