# Intelligent Mini Flotation Device Water Buoy Protects Your Valuables on the Water By Alex Covert | Published 2007-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/intelligent-miniature-flotation-device-water-buoy References: [trendhunter](http://www.trendhunter.com/alexcove) & [water-buoy](http://www.water-buoy.com/) This product allows boaters to protect their possessions should they fall overboard. It is a water-activated balloon that inflates when submerged. A flashing LED-light blinks for 24 hours, allowing it to be seen at night. What can it hold? The Water Buoy can hold up to 1kg in weight - things such as keys, fishing tackle, cameras, PDAs, tools, and phones. The Water Buoy can only be purchased at [water-buoy.com](http://www.water-buoy.com). **Implications** - Consumers will always be in the market for products that make their lives easier and are highly functional. Products such as this buoy doubles not only as a floating device but also a storage device. Businesses that are looking to expand their enterprise should improve existing products to make them more functional to draw in more buyers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Water-safe Storage:** Innovative storage products that double as flotation devices provide added value to consumers and could disrupt the marine and outdoor industries. - **Smart Safety Devices:** Water-activated safety devices with built-in alert systems give consumers peace of mind and present opportunities for innovation in the water sports and boating industries. - **Multifunctional Accessories:** Products with multiple functions, such as the Water Buoy, appeal to consumers who value convenience and efficiency, and could disrupt multiple industries including outdoor, technology, and travel. ### Who This Affects Most - **Marine:** The Water Buoy and similar products could disrupt the marine industry with their innovative and multifunctional approach to safety and storage. - **Outdoor:** The trend of multifunctional accessories presents opportunities for disruption in the outdoor industry, as consumers seek products that are both practical and convenient. - **Technology:** Multifunctional products like the Water Buoy also have potential to disrupt the technology industry, specifically in the design and manufacture of water-activated alert systems. ## Related on Trend Hunter - [Self-Propelling Controlled Buoys](https://www.trendhunter.com/trends/usafe.md) - [Durable Floating Wallet Designs](https://www.trendhunter.com/trends/planbok-floating-waterproof-wallet.md) - [Lifesaving Swimming Vests](https://www.trendhunter.com/trends/swimming-vest.md) - [Under-Arm Rescue Floatation Devices](https://www.trendhunter.com/trends/ua80-evolution-vest.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Inflatable Hydrofoil Accessories](https://www.trendhunter.com/trends/lift-blowfish.md) - [Plastic Bottle Lifejackets](https://www.trendhunter.com/trends/bot-lifejacket.md) - [Connected Pool Safety Devices](https://www.trendhunter.com/trends/lifebuoy-bcone.md) - [Self-Inflating Kids Swimwear](https://www.trendhunter.com/trends/smart-swimwear.md)