# Intelligent Bra with Sensors Vertical Breast Displacement Discovery By Going Like Sixty | Published 2007-12-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/intelligent-bra References: [dailymail](http://www.dailymail.co.uk/pages/live/articles/technology/technology.html?in_article_id=500874&in_page_id=1965) Scientists have developed an intelligent material to test where fabric is most strained on a woman to make a better bra. After putting well-endowed women on a treadmill, the inventors at [University of Wollongong](https://www.trendhunter.com/trends/techfit-control-bra) in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement." **Implications** - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These [fabric sensors](https://www.trendhunter.com/trends/mij-technology) provide a way for designers to directly assess any changes that need to be made to individual areas of the bra. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Intelligent Bras:** Intelligent materials and sensors in bras provide opportunities for personalized and more comfortable lingerie design. - **Body-mapping Sensors:** Body-mapping sensors provide insights for creating custom-fit clothing and accessories to reduce discomfort and pain. - **Fabric Innovation:** Advancements in intelligent fabrics provide opportunities for developing functional and comfortable wearables for various industries. ### Sectors Adopting This - **Lingerie Industry:** Intelligent bras and materials can disrupt the lingerie industry by creating more personalized and comfortable products. - **Sportswear Industry:** Body-mapping sensors can revolutionize sportswear design by providing data on areas of discomfort and strain during physical activity. - **Healthcare Industry:** Intelligent fabrics and sensors can be used in healthcare settings to monitor patients and provide data for personalized treatment plans. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Cancer-Detecting Smart Bras](https://www.trendhunter.com/trends/kemisola-bolarinwa.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Redefined Comfort-Forward Bras](https://www.trendhunter.com/trends/flexwire-bras.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Sleep Disorder-Detecting Pajamas](https://www.trendhunter.com/trends/smart-pajama-top.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md)