<!-- canonical: https://www.trendhunter.com/trends/intelligence-drugs-could-be-common-as-coffee -->
<!-- robots: noindex -->

# Intelligence Drugs Could be 'Common as Coffee'

By Justin Good | Published 2007-04-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/intelligence-drugs-could-be-common-as-coffee
References: [telegraph](http://www.telegraph.co.uk/news/main.jhtmljsessionid=DLV22JAEMAXUTQFIQMFCFFOAVCBQYIV0?xml=/news/2007/04/18/ndrugs18.xml)

Imagine a world where a drug more common than caffeine is used to "make people [more intelligent](https://www.trendhunter.com/trends/productivity-drink)." According to a government think-tank, these "cognitive enhancersâ€ will be widely available within two decades. This drug, already "being bought illegally over the internet in the US", claims it will be able to "help a person think faster, relax and sleep more efficiently." In fact, a volunteer study proved that within "two hours of taking the drug, they were better at remembering strings of numbers, were less impulsive and had a [better short-term memory](https://www.trendhunter.com/trends/neuriva-memory-3d)."

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Cognitive Enhancer Usage:** The increasing use of cognitive enhancers as a means to improve intelligence and cognitive abilities presents disruptive innovation opportunities in the pharmaceutical and healthcare industries.
- **Illegal Online Drug Market:** The growing market for illegal online sales of cognitive enhancers creates disruptive innovation opportunities in the e-commerce and technology sectors.
- **Advancements in Memory Enhancement:** Advancements in drugs that improve memory and cognitive function present disruptive innovation opportunities in the biotechnology and neuroscience industries.

### Sectors Adopting This

- **Pharmaceutical:** The pharmaceutical industry has the potential to disrupt the market by developing and legally selling cognitive enhancers that improve intelligence and cognitive abilities.
- **Healthcare:** The healthcare industry can explore the use of cognitive enhancers as a treatment option for certain conditions, leading to disruptive innovations in patient care and cognitive therapies.
- **E-commerce:** The e-commerce industry can tap into the market for cognitive enhancers by creating legitimate platforms for purchasing and delivering these drugs, disrupting the illegal online drug market.

## Related on Trend Hunter

- [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md)
- [Adrafinil-Infused Energy Drinks](https://www.trendhunter.com/trends/adrafl-labs.md)
- [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md)
- [Cognitive Stamina-Enhancing Supplements](https://www.trendhunter.com/trends/cognitive-stamina.md)
- [Groundbreaking Caffeine Technology Innovations](https://www.trendhunter.com/trends/caffeine-technology.md)
- [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md)
- [Natural Nootropic Beverages](https://www.trendhunter.com/trends/natural-nootropic.md)
- [Personalized Nootropic Supplements](https://www.trendhunter.com/trends/thesis-nootropic-supplements.md)
- [AI-Altering Digital Marketplaces](https://www.trendhunter.com/trends/pharmaicy.md)