# 5G Olympic Venue Partnerships Intel and the Olympic Committee Joined to Enhance the Korean Venue By Riley von Niessen | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/intel References: [thestadiumbusiness](http://www.thestadiumbusiness.com/2017/06/22/intel-boost-olympic-stadium-experience-ioc-partnership/) & [intel](https://www.intel.com/) Santa Clara-based technology company [Intel](https://www.trendhunter.com/trends/ghost-gaming-intel) and the [International Olympic Committee](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022) are looking to integrate 5G platforms at the upcoming Olympic Games to make the experience more enjoyable and sharable for attendees. It's reported that the initiative will launch at the winter games in Pyeongchang, South Korea, where "Intel also plans to use drone light show technology to create 'never seen-before' images in the sky above Olympic venues." By integrating 5G platforms, Intel and the International Olympic Committee aim to enhance attendee experience while communicating the values that the games stand for. Thomas Bach, the [IOC](https://www.trendhunter.com/trends/dairy-commercial) President, explained this by stating, "Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways." Image Credit: Elite Image ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **5G Integration:** The integration of 5G platforms is becoming increasingly important for enhancing attendee experiences at major events. - **Drone Light Shows:** Drone light show technology is revolutionizing the way we create images in the sky for major events and entertainment purposes. - **Enhanced Attendee Experiences:** Companies are focusing on enhancing attendee experiences by using cutting-edge technology to create unique, sharable experiences. ### Where This Applies - **Sports and Entertainment:** Enabling technologies such as 5G integration and drone light shows are disrupting the sports and entertainment industries, creating new opportunities for engaging and immersive experiences. - **Telecommunications:** Telecommunications companies are investing in 5G technology in order to provide faster, more reliable network connectivity for major events which enhances the attendee experience. - **Technology:** Cutting-edge technology such as 5G and drone light shows are driving innovation in the technology industry by enabling companies to create more immersive and engaging experiences. ## Related on Trend Hunter - [Hospitality Olympic Partners](https://www.trendhunter.com/trends/2024-olympics1.md) - [Foldable Olympic Athlete Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-flip6-olympic-edition.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [Official CPU Gaming Partnerships](https://www.trendhunter.com/trends/ghost-gaming-intel.md) - [Freeride Brand Partnerships](https://www.trendhunter.com/trends/2025-freeride-world-tour.md) - [Olympic-Themed Mobile Games](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022.md) - [Korean Food Retail Booths](https://www.trendhunter.com/trends/korean-food.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [AI-Powered 5G Chips](https://www.trendhunter.com/trends/snapdragon-x70.md)