# Virtual Recycling Campaigns
Intel & Dell Let Animal Crossing Players Recycle Rusted Parts

By Laura McQuarrie | Published 2022-11-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/intel-and-dell
References: [adweek](https://www.adweek.com/creativity/at-intels-new-island-in-animal-crossing-players-can-turn-e-waste-into-in-game-treasures/)

![Virtual Recycling Campaigns](https://cdn.trendhunterstatic.com/thumbs/493/intel-and-dell.jpeg)

Animal Crossing: New Horizons has become a destination for immersive brand experiences and Intel and Dell Technologies are among the latest to engage players on the platform. Within the game, players often find rusted parts in recycling bins and this part of the gameplay inspired the companies to promote their own efforts with recycling.

This new campaign gives Animal Crossing: New Horizons players the ability to trade in rusted parts for electronics that can be used to decorate their homes. There are in-game items like laptops or servers that can be traded via Nookazon and the campaign has been perfectly timed to coincide with National Recycling Day.

With this initiative, Intel and Dell offer up a fun way to educate consumers about e-waste and the perks of e-cycling.