# Hyper-Connected Hotels This Integrated Hotel Was Designed to Target the Millennial Demographic By Mishal Omar | Published 2016-09-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/integrated-hotel References: [retaildesignblog.net](http://retaildesignblog.net/2016/09/22/m-social-hotel-by-philippe-starck-singapore/) & [starck](http://www.starck.com/) The integrated hotel 'M Social' in Singapore was designed by Philippe Starck in response to the [cheaper travel options](https://www.trendhunter.com/trends/valuedriven-accommodations) that Millennial demographics opt for. With the popularity of hotel alternatives such as [Airbnb](https://www.trendhunter.com/trends/airbnb-3) among Millennials, Philippe Starck decided to create a space that would directly target the needs and desires of this demographic. The resulting integrated hotel offers a variety of interactive functions and activities that make it a more creative space than most. The hotel has plenty of social and co-working spaces and focuses on connectivity and interaction between guests. This hotel offers a playful experience that suits the needs of Millennials who tend to prefer staying connected and interacting with others when on vacation. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Interactive Accommodations:** The trend of creating interactive accommodations is an opportunity for hoteliers to appeal to the needs and desires of the Millennial demographic. - **Social and Co-working Spaces:** Integrating social and co-working spaces within hotels is a disruptive innovation opportunity that caters to Millennials' preference for connectivity and interaction. - **Targeting the Millennial Demographic:** Designing hotels specifically tailored to the needs and desires of Millennials presents a disruptive innovation opportunity in the hospitality industry. ### Who This Affects Most - **Hospitality:** The hospitality industry can capitalize on the trend of interactive accommodations to attract and engage Millennial travelers. - **Technology:** Technological advancements and integration can play a critical role in the development of social and co-working spaces within hotels. - **Design:** The design industry has the opportunity to create hotel spaces that are visually appealing and tailored to the preferences of the Millennial demographic. ## Related on Trend Hunter - [Self-Service Contemporary Hotels](https://www.trendhunter.com/trends/mmnt-berlin-lab.md) - [Experiential Hotel Concepts](https://www.trendhunter.com/trends/moxy-montreal-downtown.md) - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [Efficient Budget-Friendly Lodging Experiences](https://www.trendhunter.com/trends/valuedriven-accommodations.md) - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Californian-Inspired LA Hotels](https://www.trendhunter.com/trends/moxy-ac.md)