# Boomer-Owned Insurtech Firms Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs By Kalin Ned | Published 2019-07-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/insurtech-firm References: [insurancejournal](https://www.insurancejournal.com/news/international/2018/09/26/502348.htm) & [wsj](https://www.wsj.com/articles/older-employees-breathe-new-life-into-europes-labor-market-11563269401) Coya is a Berlin-based insurtech firm that operates on a straightforward business model, is designed to be "affordable, transparent, and easily accessible," and one that testifies to the vigor and dedication of [older entrepreneurs](https://www.trendhunter.com/trends/give-us-the-finger). The start-up started to make its mark on the industry in late 2018. The business was founded by Peter Hagen -- the former chief executive of Vienna Insurance Group, who is collaborating with a former executive from [Allianz SE](https://www.trendhunter.com/trends/boomers-travel-insurance). Both businessmen were 59 when the insurtech firm was launched and both utilize their sizable experience in the insurance industry as a catalyst for their business adventure. As a company, Coya is flexible, "providing one of the best deals on the market" and offering a cancellation policy that comes without any consequences and can be enforced at any time. Photo Credits: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Boomer-owned Insurtech Firms:** Companies founded by older, experienced professionals are disrupting the insurtech industry. - **Affordable, Transparent, and Accessible Insurtech:** Insurtech firms like Coya are revolutionizing the market by prioritizing affordability, transparency, and accessibility. - **Flexible Insurance Options:** Insurtech firms that offer flexible policies without any consequences are gaining momentum in the industry. ### Industries Being Reshaped - **Insurance:** The insurance industry is ripe for disruption, with insurtech firms providing new opportunities for innovative business models. - **Finance:** Insurtech is a subset of the larger finance industry, with innovative solutions disrupting traditional models. - **Technology:** Insurtech firms utilize technology to disrupt and improve the insurance industry, creating opportunities for growth and innovation. ## Related on Trend Hunter - [Profitable Insurtech IPO Platforms](https://www.trendhunter.com/trends/ethos-technologies.md) - [Thoughtful Insurance Startups](https://www.trendhunter.com/trends/thoughtful-insurance.md) - [Boomers Travel Insurance](https://www.trendhunter.com/trends/boomers-travel-insurance.md) - [Cyber Risk Solutions](https://www.trendhunter.com/trends/cyber-risk-solution.md) - [Renter Insurance Packages](https://www.trendhunter.com/trends/coop-insurance.md) - [Corporate Insurance Products](https://www.trendhunter.com/trends/markel.md) - [Boomer-Style Rent Giveaways](https://www.trendhunter.com/trends/boomer-blocker.md) - [Compliant Security Automation](https://www.trendhunter.com/trends/koopai.md) - [Cyber Risk Protection Apps](https://www.trendhunter.com/trends/zurich-insurance-1.md)