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# Cost-Saving Insurtech Services
'Insurego' Has Proprietary Technology for Enhanced User Experiences

By Michael Hemsworth | Published 2021-03-19 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/insurego
References: [betalist](https://betalist.com/startups/insurego) & [insurego](http://www.insurego.ca/)

The process of getting insurance quotes usually consists of reaching out directly to individual providers which takes ample time to do, so 'Insurego' is positioned as a way to help make things decidedly easier. The [insurance quoting software](https://www.trendhunter.com/trends/insurance-brokerage-firm) will offer access to 15 prices to help consumers make the most educated decision when it comes to finding the products that work best for their unique scenario. The platform makes use of proprietary technology that will enhance the user experience by integrating rating data and thus deliver a modern experience that is unlike other services on the market.

The 'Insurego' [insurtech startup service](https://www.trendhunter.com/trends/aipowered-selfservice) addresses consumer demand for more flexibility when [shopping for insurance](https://www.trendhunter.com/trends/quoteshack) and could help to save ample time and money through the process.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 28% | Activity: 52% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Insurance Quoting Software:** The use of proprietary technology for enhanced user experience creates an opportunity to automate insurance quoting services and streamline the process for consumers.
- **Access to Multiple Prices:** Offering access to 15 prices in one platform addresses the consumer's demand for more flexibility when shopping for insurance and could potentially disrupt the traditional way of reaching out directly to individual providers.
- **Integrating Rating Data:** Integrating rating data into the platform creates an opportunity to tailor the insurance product to each consumer's unique needs and preferences, giving them a more personalized experience and potentially increasing customer satisfaction.

### Where This Applies

- **Fintech:** The insurtech industry falls under fintech, providing an opportunity for startups to integrate new technologies and disrupt traditional insurance practices.
- **Insurance:** Insurtech startups like Insurego can potentially disrupt the traditional insurance industry by providing a digital platform for consumers to shop for insurance products that cater to their individual needs and preferences.
- **E-commerce:** The use of a digital platform for insurance quotes and purchases offers an opportunity to integrate insurance products into the e-commerce industry, creating a seamless consumer experience and increasing accessibility.

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